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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. Tennis brand ambassadors were on-site for meet-and-greets with fans, and in addition to the pop-up store, Lacoste set up two kiosks in the stands and a micro-store in the aisles of the stadium.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. 22 to Sept.

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Event Sponsorship Levels: How to Create Custom Packages and Attract Top Sponsors

ePly

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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The Evolution of ROI Measurement for Meetings

SmartMeetings

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

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Digital Event Strategist Spotlight: Maria Dempsey, Wine Educator, Director of Hospitality and Events, Gen7 Wines

PCMA Convene

Wine, digital events and the hospitality industry – normally not a mixture you would find but as it turns out, it is a true recipe for success. Maria Dempsey , CMM, DES, CSW, Wine Educator and Director of Hospitality and Events for Gen7 Wines recently completed the Digital Events Strategist course , offered by PCMA. Here is her story.