How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
Event Marketer
APRIL 17, 2024
John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. Tennis brand ambassadors were on-site for meet-and-greets with fans, and in addition to the pop-up store, Lacoste set up two kiosks in the stands and a micro-store in the aisles of the stadium.
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