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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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How to Measure the Success of Your Event: Key Metrics and Methods for Event Organizers

Glow Global Events

Social Media Engagement**: Analyzing social media metrics such as likes, shares, comments, and mentions related to the event can indicate its reach and impact. Post-Event Surveys**: Conducting surveys with stakeholders, sponsors, partners, and attendees after the event to gather comprehensive feedback and insights.

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Maximizing Event Impact: The Power of Event Microsites

Glow Global Events

**Focused Marketing Efforts**: Microsites provide a dedicated platform for marketing and promoting the event. You can leverage various digital marketing strategies, such as email campaigns, social media promotion, and search engine optimization (SEO), to drive traffic to the microsite and generate interest in the event.

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Meetings Matter: GMID 2024 in Pictures

MeetingsNet

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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How to Build a Risk Assessment Checklist

Smart Meetings

While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company. Another “soft” risk that needs to be addressed: the changing needs of attendees.

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5 Valuable Lessons Event Professionals Learned in 2019

Maritz Global Events

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.

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