Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

Event Marketing 138

Event Marketing Marketing Food and Beverage Travel 138

SmartMeetings

OCTOBER 14, 2019

A newly released Incentive Research Foundation 2019 Trends Study showed that incentive travel is an increasing priority in a world where acquisitions are creating bigger companies, and getting teams producing together quickly is essential to making the deal pencil out. Market Driven. market volatility and a tightening U.S.

Travel 56

Travel 2019 Hotels 2018 56

Event Industry News

SEPTEMBER 26, 2022

RFP activity and hotel group room nights showed a significant increase in 2022 Q2, with both indexes reaching over 80% of 2019 levels, according to the 2022 Q2 Global Business Events Barometer released today by the Events Industry Council (EIC), the voice of the global business events industry.

2022 82

2022 2019 Tourism Travel 82

Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

B2B 62

B2B 2021 Marketing 2020 62

Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Fuel Attention: Attendees are asking for healthy sustainable food options.

Association Meetings 98

Association Meetings Meetings Trade Shows B2B 98

Event Industry News

MAY 31, 2022

ExCeL – home to London’s International Convention Centre – also confirmed that construction works for its 25,000sqm expansion programme are well underway, and set to further enhance its status as the home of world-leading events. James Rees, Executive Director for Conference & Events at ExCeL London. “As

Trade Shows 70

Trade Shows Sustainability Tourism Travel 70

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We EIC People & Planet Theater will host short-form content around sustainability and EDI case studies.

2023 98

2023 Trade Shows Sustainability Education 98

Smart Meetings

FEBRUARY 23, 2023

Traveling for a conference is no longer an excuse to abandon your mental health and physical well-being goals. In fact, according to a trio of meeting professional experts, taking care of yourself is even more important when you are the one charged with caring for your attendees.

Meetings 91

Meetings Financial Hotels Global Events 91

Smart Meetings

OCTOBER 28, 2022

Maritz Global Events Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Stevens is a four-time winner of Fittest male #Eventrprof and earned a Delos Wellness for Meetings and Events certificate. Plan Ahead.

Food and Beverage 95

Food and Beverage Global Events 2023 Sustainability 95

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.

Social Media 90

Social Media Sustainability Site Selections Travel 90

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Which are your top 3 preferred social media channels for live events?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Smart Meetings

AUGUST 30, 2021

We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. One element that will be enhanced is the sustainability village that debuted in 2019. Meetings can still happen.

2019 98

2019 Sustainability Education Tourism 98

Smart Meetings

NOVEMBER 9, 2023

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Smart Meetings spoke with Heather Griffin, vice president of marketing at Impact XM, to learn more.

Sustainability 103

Sustainability Transportation Meetings Education 103

Bizzabo

FEBRUARY 7, 2020

Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 35 events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!

2020 91

2020 2015 Trade Shows Travel 91

Smart Meetings

JUNE 5, 2023

Marriott’s Chief Sales and Marketing Officer for the U.S. Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The return has been uneven depending on the region and the industry.

Technology 97

Technology Hospitality 2025 Hotels 97

Event Industry News

MAY 9, 2019

T his award honours a PCMA professional member who exemplifies professional excellence in their contributions to their organization, PCMA and the business events community. Greg Bogue, Chief Experience Architect of Maritz Global Events, as Supplier of the Year. This award honours a PCMA member for innovative event design.

2019 60

2019 Global Events Tourism Sponsorships 60

Hubilo Blog

MARCH 7, 2020

Tahira Endean : She has been a part of this immense events industry for a little more than 2 decades. She is currently the Head of Events with SITE Global. Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. She truly loves her job!

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Industry News

OCTOBER 14, 2019

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here. Alison Church, Marketing Director at Easyfairs UK & Global.

Event Technology 64

Event Technology Technology 2019 Meetings 64

PCMA Convene

DECEMBER 1, 2017

What is your sense of how the global economy will fare over the next 18 months as it relates to business travel? There are several macroeconomic challenges that our industry is facing, but overall I’m optimistic about where we’re headed and I truly believe we’re living in a golden age of travel.

Hospitality 50

Hospitality Travel Hotels 2007 50

SmartMeetings

SEPTEMBER 22, 2016

We have made so much positive progress transforming our association over the past few years and our membership satisfaction scores, market feedback, and community and revenue growth confirm we’re on the right track,” said Paul Van Deventer, president and CEO of MPI. Matthew Marcial, CAE, CMP – Vice President of Education & Events.

2014 40

2014 Consulting 2015 Education 40

PCMA Convene

OCTOBER 31, 2016

The United States will continue to outperform the global exhibitions market. And there will be growing use of cashless payments and livestreaming at meetings and events. Here’s a big-picture look at current trends and the year ahead from experts in lodging, exhibitions, travel, and technology. Airfares will be up 2.5

Meetings 40

Meetings 2017 2016 Travel 40

SmartMeetings

OCTOBER 25, 2021

Snapshot from a People-first Event in Seattle. The company’s Platform Playground Mock Events and Reskill & Revive webinar series allowed meeting professionals to collaborate and reinvent their skills as webcast producers, virtual event concierges, consultants and moderators to meet the needs of the market. “We

Food and Beverage 108

Food and Beverage Contracts Hotels Meetings 108

SpotMe Blog

NOVEMBER 3, 2022

Getting buy-in from leadership to fund events is a big challenge. And yet they expect your events to get bigger and better every time (as do your participants). In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events.

Speakers 130

Speakers Event Apps Travel Events 130

Prestige Events Magazine

DECEMBER 5, 2022

But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the global events sector is expected to reach $1,552.9

2028 52

2028 Sustainability 2022 2021 52

Eventmobi

JULY 18, 2019

The global events industry is growing more and more every year. And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. Paper Brochures. Goodie Bags.

Event Apps 199

Event Apps Advertising Tech Social Media 199

PCMA Convene

JANUARY 6, 2020

So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.

2020 128

2020 Meetings 2019 Sustainability 128

PCMA Convene

DECEMBER 30, 2019

So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.

2020 98

2020 Meetings 2019 Sustainability 98

PCMA Convene

AUGUST 11, 2021

We now have the ability to connect new audiences in new locations who might not be able — or want — to travel, provide flexibility on how participants spend their time at an event (including building wellness components into programming), and provide inclusive events that can address the issues of diverse groups within our target audiences. —

Meetings 98

Meetings Hotels 2021 Sports 98

The MICE

NOVEMBER 17, 2022

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. Market Background: What prompted the need for this event? .

2022 52

2022 Food and Beverage Sustainability Corporate Events 52

Endless Events

OCTOBER 19, 2018

You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Social Tables

DECEMBER 27, 2018

The unprecedented rise in demand for meetings and events will continue this year, with CWT Meetings & Travel predicting a robust 5-10% growth in demand. A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel.

2019 167

2019 Meetings Hotels Venues 167

Smart Meetings

MARCH 11, 2022

Freeman EMEA , the London-based global events leader, welcomed Megson as managing director of the company. Megson has spent more than two decades leading independent and global agencies throughout the U.K. SF Travel promoted Patrick to vice president of convention sales. Jimmy Sarfraz and Catherine Hendricks.

Food and Beverage 52

Food and Beverage Hospitality 2002 Hotels 52

Bizzabo

DECEMBER 3, 2018

Your guide to media events and publisher events in 2019. Including digital media, print media, television and broadcasting events and more. Publishers are now at the intersection of multiple industries including marketing, tech, and advertising. Attending in-person events is one of the best ways to do that.

2019 60

2019 Conference Retail Healthcare 60