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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

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6 Phases of Social Media Engagement for Events

SmartMeetings

By this stage of the game, almost all meeting professionals are using social media in some fashion and degree in conjunction with events. During Florida Encounter Nov. 2 at Omni Orlando Resort at ChampionsGate , social media guru Alex Plaxen shared his insights to help planners kick their social media games up a few notches.

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Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership

Event Marketer

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

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Day in the Life of a Wedding & Event Planner with Beverly Diane

The Planner's Lounge

We are excited to feature Florida wedding and event planner Beverly Diane today! I went on to continue my higher education at the University of South Florida where I received a degree in Mass Communications with a major in advertising. Besides assisting with events, I took care of the marketing end as well. Name: Beverly Diane.