Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

Sponsorships 207

Sponsorships Event Apps Fashion Events 207

Event Farm

MAY 5, 2021

During the virtual session, the speakers shared their candid thoughts and approach to the different components within the playbook, and below is the recap of the discussion. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. Gaining attendee confidence . Mask monitoring.

2021 306

2021 Event Planning Insurance Transportation 306

Event Marketer

APRIL 11, 2024

The summit, presented by Merrell, was designed as a respite for the cohort of hustlers, and offered a series of conversations; high-profile panels and speaker talent like Courtney Cox, Sophia Bush and Tina Knowles; a rooftop soiree; and purposeful activations and thought leadership sessions delivered by sponsors.

Retail 94

Retail Sports Fashion Conference 94

PCMA Convene

JULY 8, 2022

You cannot simply build and market the event like you used to and expect everyone to come back. Ensure all your teams and partners are actively working together to design, build, and market the event. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

GEVME

JANUARY 26, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . These leads are the main reason why brands do sponsorship in the first place. . Conclusion.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

2021 111

2021 2022 Sports Retail 111

Event Industry News

SEPTEMBER 20, 2019

Event planners are confirmed to attend from over 800 high-profile brands, including Amazon, BCD Travel, Bloomberg, British Airways, British Fashion Council, Capita, Investec and PricewaterhouseCoopers (PwC). Exhibitors confirmed to date include Edwardian Hotels, National Gallery, Royal Museums Greenwich, The Brewery and The Hurlingham Club.

Sponsorships 60

Sponsorships Negotiating Fashion 2019 60

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Key Takeaway: The speakers (i.e. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Showclix

JUNE 9, 2020

You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. Fortunately, our event marketing experts have you covered! Brand Ambassador Marketing. But where to begin? Existing Customers. Email Remarketing. Social Media. Testimonials.

Social Media 72

Social Media Sponsorships Entertainment Negotiating 72

Hubilo Blog

MARCH 16, 2021

Here are some of the best ways to ensure that people attend your virtual conference, as part of your content marketing strategy: 1. But, even if you can’t launch an online conference of this magnitude, you can focus on getting at least one or two renowned industry speakers, to drive attendee attention. Good for you!

Conference 52

Conference Speakers Marketing Fashion 52

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. We’re breaking down everything you’ll need to plan a successful and engaging experience.

2020 62

2020 Sponsorships Speakers Events 62

PCMA Convene

FEBRUARY 26, 2019

It offered a real-time glimpse of a number of pieces of data about the audience, including how they rated the content and speakers, whether it was their first time at the convention, and other information about the name-badge-wearing colleagues next to them in session rooms. It also gave us an opportunity to increase our digital engagement.

Sponsorships 72

Sponsorships 2019 Medical Meetings Consulting 72

Event Marketer

OCTOBER 23, 2023

So this year’s convention was designed to usher in a new era of beauty—one defined by consumers, not brands, with speaker talent and content that celebrated the diversity and cultural significance of the industry and its fans. “A to 4:30 p.m.

2023 108

2023 2024 Fashion Speakers 108

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Part of that lack of patience can be attributed to the exploding popularity of smart speakers made by Amazon, Apple, and Google.

2019 104

2019 Event Tech Tech Insurance 104

Socio Events

OCTOBER 19, 2022

And yet, each event type plays an important role in a company’s event marketing strategy. They are often held over multiple days— three on average , according to American Express—and include special activities, guest speakers, exhibitions, and networking opportunities. Fortunately, you don’t have to make that choice alone.

Trade Shows 52

Trade Shows Corporate Events Event Apps Fashion 52

Event Guru

MAY 5, 2023

To further enhance the client experience, event planners must continuously hone their skills in areas such as marketing, public relations, and communication, as these are vital components in crafting a truly impactful event.

Sports 40

Sports Fashion Entertainment Education 40

Bizzabo

NOVEMBER 13, 2019

TimesTalks is "The New York Times’s live conversation and performance series that pairs New York Times journalists with the most creative and seminal figures in the fields of film and theater, art, music, literature, innovation, and fashion." Key Takeaway: TimesTalks is a great reminder to book interesting speakers for your events.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

MARCH 23, 2022

In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: MTW Agency, multicultural marketing strategy). FOUNDERS HOUSE. To give attendees a taste of the U.S.

2022 127

2022 Entertainment Tech 2001 127

Bizzabo

AUGUST 20, 2018

INBOUND 2018 is one of the biggest marketing events of the year. We spoke with 15 experienced marketers to glean best practices and tips for getting the most out of this major happening. Britta Schellenberg, VP Corporate Marketing Ops, Brightcove. Jenny Mudarri, Content Marketing Manager, Wistia.

2018 55

2018 2017 Fashion Marketing 55

Bizzabo

JUNE 20, 2018

Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. As soon as she joined, Dayna found herself balancing large scale event marketing and nitty-gritty event logistics. At Marketo I ran content marketing there for about three and a half years. Sponsorship sales follow a pretty typical B2B sale cycle.

Conference 55

Conference B2B B2C Sponsorships 55

Endless Events

JANUARY 12, 2018

With that, let’s all brush up on a few of the latest buzzwords from tech to marketing. 10 Statistics to Convince You that Experiential Marketing Wins. On the side of the audience, we’ll see more innovation related to getting attendees to interact with speakers and giving them an active learning experience.

2018 114

2018 Event Ideas Venues Tech 114

Event Leadership Institute

DECEMBER 8, 2017

You’ll also want to encourage RSVPs by adding promotions, increasing your marketing efforts, or reaching out to invitees. For the guests you really want to see, try the “old fashioned” way by picking up the phone and checking in. The perception goes from “Can’t-miss,” to “They won’t miss me.”. Encourage RSVPs. Send out reminders.

Fashion 40

Fashion Social Media Sponsorships Transportation 40

Bizzabo

DECEMBER 7, 2018

Gaining additional donations or revenue from ticket sales and sponsorships. The Digiday Awards celebrates companies, campaigns, and innovative new media marketing. From big name pizza delivery brands to high fashion advertisers, the Digiday Awards is a great example of how much freedom event planners have for their own awards show.

Entertainment 68

Entertainment Social Media Travel Marketing 68

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . 5) Build Credibility With Sponsorships. Feature sponsor-provided speakers, keynotes, or workshops.

2021 130

2021 Conference Social Media Healthcare 130

PCMA Convene

SEPTEMBER 25, 2019

Be a speaker. Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. Some excellent speakers came from the U.S.,” Cover Illustration by Ollanski). What can be done?

Conference 94

Conference Medical Meetings Education 2017 94

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Event Planning BluePrint

SEPTEMBER 21, 2016

I love music, fashion, dads singing – so one of my flagship events is a dads-inspired Broadway fashion show, and it’s done by business students, but the crowd, they’re all business professionals. You’ve got this event happening, you’ve got this show, this speaker, whatever, like dancing, like dogs, so that is the easy part.

Event Planning 48

Event Planning Financial Sports Events 48

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Increased market share. Business executives are an odd bunch. They are uber-competitive.

Event Ideas 142

Event Ideas Food and Beverage Marketing Events 142

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Increased market share.

Event Ideas 60

Event Ideas Food and Beverage Events Marketing 60

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60