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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.

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EXHIBITORLIVE Announces New Exhibitors, Activations, and Sponsorship Options

Exhibitor Magazine

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. The evidence is pretty clear that face-to-face events yield the highest levels of trust. And to your attendees?

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Virtual Totebags Are Here

Event Rebels

Our newest addition to the virtual trade show platform allows attendees to collect and store exhibitor resources. For events using our virtual trade show platform, exhibitor and sponsor profiles include a “Resources” section where they can share all of the materials they would like to offer to their booth visitors.

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Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

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The Top Must-Listen Event Industry Podcasts 

ePly

If you are an event professional, chances are you’re always looking for new ways to stay in the know. One way to do this is by listening to podcasts on the event industry.  From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all.