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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Download The EventMobi Sponsorship Strategy Guide to get started!

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Trim the menu. Add new inventory.

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Eastside Rooms survey reveals sponsorship woes for associations

Prestige Events Magazine

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. A key finding from the report was that 83% of organisers saw an increase in event costs last year.

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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

Engage — The hub should enable people to be active participants in the event. Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

This article was originally written for the April issue of PCMA’s Convene magazine. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. Main room events are used to start and finish (bookend) each day with an emotional high.