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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 106
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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Some cities/counties may have “slightly irritating” regulations, for example, in New York City right now, you must be seated at a table to eat or drink. 3: Event technology – 50% increase. There doesn’t seem to be any changes in costs for registration software, event app, check-in app, and lead retrieval.

2021 317
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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 98
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Expo, Inc.’s virtual event experience rolls off the line!

Expo Pass

“We created Expo Pass because we were tired of complex, overpriced event technology and wanted to make a difference. Our goal since then remains constant, to build simple, all-inclusive, cutting-edge event technology that levels up any event.”.

2016 88
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

2021 126
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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . DIRECT-TO-CONSUMER MINDSET.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

Agency: MKG, New York City. H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 111