Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

2024 70

2024 Trade Shows Wireless Hospitality 70

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. The biggest challenge or nut to crack in trade shows in 2024?

Trade Shows 111

Trade Shows 2024 2023 Marketing 111

e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Socio Events

DECEMBER 17, 2019

That sparked a cross-industry conversation on how to follow up with trade show and corporate event leads. Want to see how Sarah Brazier, SDR at Gong , and Alec Kimble, Enterprise SDR at Outreach , turn their event leads into prospects (and get some bonus insight along the way)? ☝️ CLICK IMAGES TO SEE ORIGINAL POSTS ?

Trade Shows 52

Trade Shows Corporate Events Events Marketing 52

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Creating the buzz.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Marketer

OCTOBER 27, 2023

But how do you impress pros who do events for a living? In the booth, attendees could also get their adrenaline pumping by answering questions on the tablets and advancing their cars to the finish line, as well as fly over the Bellagio fountains and other iconic venues thanks to a 17-foot by 25-foot video wall that towered over the showfloor.

2023 114

2023 Trade Shows Event Marketing Event Management 114

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Next-level builds?

Trade Shows 96

Trade Shows 2023 Marketing Technology 96

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. The biggest challenge or nut to crack in trade shows in 2024?

Trade Shows 52

Trade Shows 2024 2023 Marketing 52

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Launch Event Planning.

Trade Shows 317

Trade Shows Social Media Retail Events 317

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Turn speaker videos into blog posts to extend their lifespan and create evergreen content.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Here's just a few of the ways marketing and sales can collaborate on pre-event outreach.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor?

Trade Shows 56

Trade Shows 2024 2023 Technology 56

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 93

2023 Trade Shows Retail Automotive 93

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

Trade Shows 136

Trade Shows B2B Social Media Advertising 136

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.”

Sports 99

Sports Trade Shows Entertainment Travel 99

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Event Marketer

NOVEMBER 28, 2023

Attendees stepped into a curved, dark tunnel lined with video screens and found themselves surrounded by a multi-colored particle stream as the story of the brand’s evolution and continuous commitment to the innovation unfolded around them. The second activation was all about a 360-degree brand immersion. Agency: Art Guild, Inc.

2023 106

2023 Education Tech Marketing 106

Endless Events

AUGUST 31, 2018

The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The Trade Show, from the Eyes of Attendees. For any attendee, the trade show and its booths will always be the center of attention. Marketing Your Next Event like a Pro.

Event Planning 84

Event Planning Trade Shows Tech Social Media 84

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. In addition to providing these high-exposure benefits, live events also enhance networking connections. Attendees communicate their presence with photos, videos, and social media posts. Distinguish Your Booth.

2020 49

2020 Event Marketing Marketing Social Media 49

Social Tables

AUGUST 4, 2017

Every month, MeetingsNet puts together photo galleries, videos, and content that includes, How-to’s, event ideas, for the latest in meetings and meeting management. Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. Trade Show News Network.

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. In addition to providing these high-exposure benefits, live events also enhance networking connections. Attendees communicate their presence with photos, videos, and social media posts. Distinguish Your Booth.

2019 45

2019 Event Marketing Marketing Social Media 45

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40

Eventsforce

MARCH 26, 2019

The growing importance of event data is another key issue we look at, as well as some key things to think about when using Augmented Reality (AR) at events – includes a fantastic video on how AR is revolutionising art! Have a look at what you may have missed: The Verge: Google Maps Lets Users Create Public Events.

Event Marketing 61

Event Marketing Tech Marketing 2007 61

Event Marketer

MARCH 30, 2023

Kohler presented its Stillness Infinity Experience Bath at KBIS, complete with special lighting, scent and video effects. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. For a legacy brand like Kohler, the message is as much about looking back as it is looking forward.

Trade Shows 73

Trade Shows 2023 Sustainability Hospitality 73

Eventscase Blog

APRIL 5, 2024

For example, implementing explanatory videos and live demonstrations can make complex concepts easier to understand and much more engaging. Increases the Perceived Value of Event The quality of the audiovisual event production directly reflects the perceived value of the event.

Social Media 59

Social Media Sports Trade Shows Technology 59

Event Industry News

NOVEMBER 2, 2022

Whova’s platform consists of an award-winning event app , efficient online registration , powerful event marketing , and time-saving event management tools. Attendees or organizers can create discussion topics to get a conversation going, and post meetups to grab coffee or connect in a video call right on the platform.

Event Management 70

Event Management Management Meetings Trade Shows 70

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. In addition to providing these high-exposure benefits, live events also enhance networking connections. Attendees communicate their presence with photos, videos, and social media posts. Distinguish Your Booth.

2019 40

2019 Event Marketing Marketing Social Media 40

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Endless Events

SEPTEMBER 21, 2018

That is the highly competitive nature of today’s trade show landscape. The key to standing out is proving that your event can deliver a good return for your exhibitor’s investment of time and money. Many factors play a role here, from technology to the natural charm of your trade show staff.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82