InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Attention-grabbing unique gizmos can keep your customers engaged with the material that.

Trade Shows 68

Trade Shows Conference Marketing Event Marketing 68

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

Trade Shows 52

Trade Shows Wireless Technology Event Marketing 52

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Small staff Limited staffing can make it hard to start any new initiative—including a non dues revenue strategy.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

Trade Shows 52

Trade Shows Apparel 2017 Entertainment 52

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

Trade Shows 64

Trade Shows 2001 Advertising Education 64

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 69

Marketing Event Marketing Trade Shows 2024 69

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Event Age by Swapcard

JULY 21, 2023

In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing.

Trade Shows 148

Trade Shows Event Marketing Marketing Events 148

Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.

Event Marketing 71

Event Marketing Marketing Trade Shows Events 71

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

GEVME

FEBRUARY 20, 2022

But as the rollout of vaccination drives became pervasive, the event industry saw the rise of another alternative to virtual events – a hybrid event – that promised the best of both worlds to event professionals. So, knowing the most effective hybrid event strategies has now become instrumental.

Speakers 156

Speakers Sponsorships Trade Shows Events 156

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 77

Trade Shows 2024 Event Marketing Marketing 77

ePly

FEBRUARY 18, 2024

Whether you’re new to corporate event planning or a seasoned veteran, you can improve your results at your next corporate event by perusing and integrating these proven strategies for success. Such is the case with corporate events. Craft intriguing names that pique the interest of event attendees.

Corporate Events 62

Corporate Events Event Planning Trade Shows Speakers 62

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Cvent: Event Marketing

MAY 7, 2019

Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy–it also represents a large investment from most organizations. So, the need to measure the impact of the live events you attend is critical. Capture leads and insights in a seamless, meaningful way.

Trade Shows 34

Trade Shows Marketing Management Events 34

Event Farm

JULY 5, 2017

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. The tricky part with events and lead generation is making sure the quality of your leads exceeds the quantity.

Marketing 170

Marketing B2B Trade Shows Event Marketing 170

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Attendease

FEBRUARY 7, 2022

We have two words for you: experiential marketing. It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? Industry Trade Show.

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Event Industry News

MARCH 3, 2023

What can event and strategy professionals learn from Mobile World Congress 2023 (“MWC”)? Smyle Strategy Director Dax Callner spent three days at the MWC and shares his insights with us: If MWC 2023 has demonstrated anything, it is that European industry trade shows are back with a vengeance. Huge crowds.

2023 70

2023 Trade Shows Events Event Design 70

Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

Trade Shows 111

Trade Shows 2024 2023 Marketing 111

Attendease

FEBRUARY 7, 2022

We have two words for you: experiential marketing. It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? Industry Trade Show.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Creating the buzz.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. We have a pretty robust measurement strategy. How is that evolving?

Trade Shows 90

Trade Shows 2024 Global Events Event Marketing 90

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 111

2024 Marketing Trade Shows Sponsorships 111

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Cvent: Event Marketing

AUGUST 9, 2018

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Align Company Goals and Event Strategy. Goals and Types of Events. Grow Revenue: Trade Show.

Trade Shows 145

Trade Shows Technology Entertainment Events 145

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

2024 81

2024 Marketing Trade Shows 2025 81

Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

Trade Shows 52

Trade Shows Food and Beverage 2024 2023 52

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195