SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 78

Event Marketing Marketing Social Media Advertising 78

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Picatic by Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out.

Social Media 367

Social Media Event Marketing Marketing Events 367

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Picatic by Eventbrite

JUNE 18, 2021

For event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers. But while ticket sales are important, your event could end up feeling sparsely attended and unexciting if a lot of those buyers turn into no-shows.

Event Marketing 343

Event Marketing Marketing Events 343

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195

2024 Event Marketing Marketing Sustainability 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Ticket Discount Strategy. Ticket Sales Tactics.

2022 366

2022 Social Media Advertising Financial 366

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. RELATED STORY: ROI metrics and measurement objectives for events.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Picatic by Eventbrite

JULY 29, 2021

If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].

Marketing 370

Marketing Event Marketing Events 370

Attendease

JANUARY 6, 2023

Now, your virtual events journey doesn’t have to feel like a second class citizen to your in-person events portfolio. Attendease covers all you need to plan and manage your event including event registration, agenda management, website builder, event marketing, reporting, and more.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Picatic by Eventbrite

JANUARY 19, 2023

PR is critical to event promotion success. Get press coverage with a smart event PR strategy that increases interest and attendance.

Events 370

Events Event Marketing Marketing 370

Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. Planning for the future and collecting data is especially difficult for event marketers.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

BizBash

JANUARY 2, 2018

200+ tips, strategies, templates and tactics to win at event marketing in 2018. Your practical event marketing plan to quickly grow your event and sell more tickets. Because you create great events. But marketing them is a tough challenge. Why do you need it?

2018 0

2018 Event Marketing Marketing Events 0

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 113

Event Marketing Marketing Social Media Advertising 113

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. Besides being an excellent commitment strategy, pre-event matchmaking is also a powerful way to use social proof. Micro-commitments Social Proof Authority Reciprocity.

Event Marketing 127

Event Marketing Marketing Speakers Transportation 127

Picatic by Eventbrite

SEPTEMBER 25, 2021

To sell tickets, arm yourself with an event marketing strategy that effectively promotes your event, and reaches your target audience.

Marketing 370

Marketing Event Marketing Events 370

Expo Pass

JANUARY 9, 2024

You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. This new shopping method transforms digital marketing strategies. The year of change.

2024 136

2024 Event Marketing Marketing Social Media 136

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. What Type of Marketing Should Your Association Do? Your association marketing strategy shouldn’t be a one-size-fits-all! Here’s some priorities to explore!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? CONTACT INFORMATION: MAGGIE L.

2023 52

2023 Event Marketing Marketing 2024 52

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Picatic by Eventbrite

JANUARY 1, 2019

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

2019 279

2019 Event Marketing Marketing Events 279

NVOLV

NOVEMBER 22, 2020

Today, whenever marketing is discussed, everyone tries to be the early bird and jump on the digital marketing bandwagon. This isn’t the wrong move, but sometimes things don’t go as planned, and you have limited time to create and execute marketing strategies. Here are our best last-minute marketing tactics.

Event Marketing 98

Event Marketing Marketing Social Media Events 98

MPI

MAY 1, 2024

We caught up with MPI's Drew Holmgreen to get some early thoughts on AI and his upcoming IMEX Frankfurt session, "AI Revolution in Event Marketing: Strategies and Insights."

Event Marketing 52

Event Marketing Marketing Events 52

Eventmobi

JANUARY 23, 2023

Creating an engaging event experience for your attendees starts right at the time of registration. So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well.

Speakers 195

Speakers Social Media Hotels Banking 195

Attendease

JANUARY 17, 2020

With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into event planning just to update their marketing strategies. Planning the Event. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

Picatic by Eventbrite

APRIL 30, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […].

Event Marketing 297

Event Marketing Marketing Advertising Events 297

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Small staff Limited staffing can make it hard to start any new initiative—including a non dues revenue strategy.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Skiddle

AUGUST 27, 2021

Luckily we have some tips here on how to come up with a brilliant event marketing strategy. When planning your event you need to ask yourself, who am I looking to reach? Your target audience will help you decide the best way to market your event to them. Create an email strategy. Who is your audience?

Event Marketing 52

Event Marketing Marketing Social Media Advertising 52

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Ticket Discount Strategy. Ticket Sales Tactics.

2022 195

2022 Social Media Advertising Financial 195

Picatic by Eventbrite

JANUARY 11, 2023

According to data from Markletic, 35% of virtual event attendees are no-shows. Virtual events allow people to connect more than ever, with everything from webinars and conferences to concerts and fitness classes. We’ll cover some success strategies you […]

Conference 195

Conference Events Event Marketing Marketing 195

Picatic by Eventbrite

DECEMBER 8, 2020

Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].

Marketing 370

Marketing Event Marketing Events Management 370

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement.

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Event Marketing Marketing 2021 2022 124