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What Separates Men From Women When Choosing to Attend Trade Shows?

PCMA Convene

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

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How to Create Highly Effective Sales Conversations at Events

Attendease

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Strategies for Successful Corporate Event Planning: A Comprehensive Guide

ePly

Corporate event planning encompasses traditional user conferences and customer summits to team-building events and charity fundraising days. As the name implies, corporate event planning refers to the strategic development and tactical plans involved in creating events to meet strategic corporate goals.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Trade shows.

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The Ultimate Glossary of Virtual Event Production Terms

Bizzabo

It’s no secret that virtual events are here to stay. And as event marketers, being competent in virtual production is now a part of the job. Broadcasts can be live – such as the live shows we watch on TV – or pre-recorded. Concurrent sessions refer to two or more sessions that are live at the same time.