article thumbnail

Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. million people. “As RODEOHOUSTON ?

article thumbnail

Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit

Event Marketer

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The post Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit appeared first on Event Marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. Gonzalez Convention Center in San Antonio, Texas, June 10-14. There will even be more content designed just for destination marketers. The evening event promises Texas-style fun.

2024 97
article thumbnail

Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships

Event Marketer

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S. Texas-based Bumble and Brim Hat Co.

Apparel 99
article thumbnail

Top 2020 Event Conferences

Attendease

With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and event technology experts. Experiential Marketing Summit.

2020 293
article thumbnail

SXSW Events: Insights for Event and Marketing Pros

Event Farm

The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year, Event Farm hosted an ancillary event at SXSW , and we surveyed our attendees to glean some insights about the attendee mindset.

Marketing 157
article thumbnail

Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Agency: Momentum Worldwide.