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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. RODEOHOUSTON ?

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Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships

Event Marketer

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S. Texas-based Bumble and Brim Hat Co.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. Gonzalez Convention Center in San Antonio, Texas, June 10-14. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future.

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Anticipated Development Awaits in Allen, Texas

Cvent: Event Marketing

Just 30 minutes from downtown Dallas, Allen, Texas , boasts premier shopping, engaging entertainment, more than 250 delectable dining options, and top-notch meeting space — so it’s easy to see why is a preferred choice for meeting planners. Consider it Pyles’ love letter to the delicious food and big personality of Texas.

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A Plano, Texas, Itinerary for the Business Traveler

Cvent: Event Marketing

If you’re in Plano , Texas, for a business meeting or convention, chances are your free time is extremely limited; there are people to meet and connections to be made! Pearl Cup Coffee offers Texas-roasted espresso drinks, coffee, snacks, and pastries, as well as wine and light bites in the afternoons and evenings. Grab a Workout.

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Top 2020 Event Conferences

Attendease

The theme of 2020 will be exploring the importance of authentic events and how authenticity is the new currency for up and coming professionals. Set to be held in Grapevine, Texas on June 6th-9th, 2020, here’s what you can look forward to at this event-. Fifteen educational sessions involving over 200 events industry leaders.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Agency: Momentum Worldwide.