Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Marketing Social Media Trade Shows Event Marketing 118

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Palo Alto Networks hosted live trivia at 3 p.m.

Trade Shows 108

Trade Shows Tech Speakers Consulting 108

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

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e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

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Trade Shows Social Media Marketing Event Apps 52

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Branded Apps. Focus on Social Media.

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Event Marketing Tech Marketing Social Media 72

Eventmobi

OCTOBER 10, 2023

Hosting different types of networking events benefits not just your attendees but also your organization! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. In fact, networking is one of the biggest reasons members join organizations!

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

ePly

JANUARY 9, 2024

.” Exhibitor Education Will Be Essential to Drive Trade Show Success According to Richard Erschik , speaker/presenter for the Exhibitor Training Webinar , the pandemic forced many exhibiting companies to lay off their exhibit managers.

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2024 Trade Shows Education Technology 118

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. before the event begins. Nick Borelli. How did Borelli strategies begin?

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Event Marketing Marketing Social Media Trade Shows 83

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

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Marketing Speakers Event Apps Events 97

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Expo Pass

JANUARY 25, 2023

The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins. The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit.

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2023 Event Planning Conference Trade Shows 136

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Trade shows.

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Social Media 2021 Trade Shows Marketing 279

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.

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Marketing Event Marketing Trade Shows Ecommerce 60

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

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Marketing Trade Shows Social Media Advertising 57

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

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Expo Pass

AUGUST 23, 2022

For more, this is why event software is a must for corporate event planners. How to Plan a Corporate Event. Corporate events are all about strengthening business relationships. There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Market your event. Know the Why?

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Corporate Events Event Apps Speakers Marketing 141

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

ePly

FEBRUARY 18, 2024

Unlike other event management roles where the goal is typically to generate revenue on behalf of the organizer, corporate event planning typically works to achieve multiple objectives, ranging from customer engagement and product demos to team building and hospitality.

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Corporate Events Event Planning Trade Shows Speakers 62

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Trade Shows Events Contracts Corporate Events 195

TicketBud

JANUARY 11, 2024

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more. Choose appropriate technology solutions.

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Sponsorships Trade Shows Sustainability Events 126

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Build your event website.

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Trade Shows Social Media Retail Events 317

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”.

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Hubilo Blog

MARCH 7, 2020

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

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Event Marketing Tech Marketing 2007 61

Eventmobi

MAY 27, 2019

Over 25,000 attendees were treated to a star-studded speaker line-up, keynotes, panel discussions, innovative sessions, expert workshops, and networking galore! With all that data you can take beautiful screenshots and generate an effective post-event content marketing piece to distribute to all event attendees.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

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Trade Shows Event Apps Conference Events 96

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 98

2023 Trade Shows Sustainability Education 98

PCMA Convene

AUGUST 31, 2020

Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person trade shows. 3D-like virtual solutions — complete with avatars and faux convention-center environments — are probably the closest we can get to replicating the physical trade-show environment.

Trade Shows 105

Trade Shows Sponsorships Advertising Consulting 105

ePly

APRIL 18, 2023

If you are an event professional, chances are you’re always looking for new ways to stay in the know. One way to do this is by listening to podcasts on the event industry.  From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all.

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Trade Shows Sponsorships Corporate Events Technology 48

Social Tables

FEBRUARY 24, 2021

Corporate event announcements are notices that go out to relevant invitees detailing: What the event is Why they should attend What next step they should take if they’re interested in participating. How do I invite people to a corporate event? Announce your trade show. Please register for the trade show here.

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Event Industry News

APRIL 6, 2021

Host/tech evangelist Dahlia El Gazzar discusses the true essence of trade shows in the new world with Informa’s director of event marketing, Kathryn Frankson, while Anthony Kennada, chief marketing officer at extraordinary virtual event platform Hopin, talks learning from lockdown and best practice for organisers post-pandemic.

Event Tech 87

Event Tech Tech Trade Shows Technology 87

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Event Industry News

NOVEMBER 2, 2022

Whova’s platform consists of an award-winning event app , efficient online registration , powerful event marketing , and time-saving event management tools. 5 ratings on G2, Capterra, App Store and Google Play by thousands of event organizers and millions of attendees. Save Time with Streamlined Event Planning.

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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