Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. But regardless of the purpose, size, or scope of our events, there's something for all of us to learn from MoIC's success. The Museum of Ice Cream isn't about ice cream.

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Marketing Social Media 2017 Venues 150

Czarnowski

FEBRUARY 7, 2018

Below is a sneak peek of some of the exhibit and event marketing inspiration you’ll find inside. . Tour the new four-story Pinterest headquarters in San Francisco and discover the great divide with Pietro Russo’s Romboidale. . . Escape the cold weather blues with the latest issue of Trend Alert. Experimental.

Event Marketing 60

Event Marketing Marketing Travel Hotels 60

PCMA Convene

OCTOBER 24, 2019

Internet marketing specialist and author Susan Sweeney, CSP, will lead an influencer marketing session on Jan. 6 at PCMA Convening Leaders 2020 in San Francisco. How is influencer marketing affecting the business events industry? 6 at PCMA Convening Leaders 2020 in San Francisco.

Marketing 67

Marketing Social Media 2020 Education 67

Certain

JANUARY 24, 2018

From its inception, San Francisco has drawn an eclectic mix of risk-takers who together have helped shape its cultural landscape. In the past decade, the city of San Francisco has become synonymous with the technology industry. Where to Stay.

Food and Beverage 20

Food and Beverage Hotels 2018 Entertainment 20

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.

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Cvent: Event Marketing

OCTOBER 30, 2018

Francis San Francisco on Union Square is looking better than ever. Originally constructed in 1904 and designed to evoke the sophistication and allure of Paris, the landmark hotel stands proudly in the heart of San Francisco. Beyond our doors, the vibrant city of San Francisco awaits.

Hospitality 28

Hospitality Transportation Hotels Meetings 28

Event Industry News

FEBRUARY 8, 2024

Audience response system Poll Everywhere has partnered with Event Tech Live (ETL) Las Vegas 2024, bringing a further layer of engagement and inclusivity to all three stages.

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Event Tech Tech 2008 2024 67

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Rich data and insights that result in better event ROI. But the concept isn’t new. .

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Marketing Advertising Event Apps Banking 105

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. But regardless of the purpose, size, or scope of our events, there’s something for all of us to learn from MoIC’s success.

Marketing 100

Marketing Social Media 2017 Venues 100

Event Marketer

APRIL 21, 2021

Intel Innovation: October, San Francisco. The first of Intel’s new Intel ON event series is Intel Innovation, a global flagship event scheduled to take place in October, although specific dates have yet to be announced. 29-31, San Francisco. 21-24, San Francisco. Read more here.

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All Seated

OCTOBER 5, 2020

Natasha Miller is the CEO of San Francisco-based Entire Productions and has produced events for brands such as Uber, Google, Netflix, and more. In addition to live event production services, Miller’s agency also offers event marketing, entertainment management, and virtual event production.

Event Technology 36

Event Technology Technology Marketing Entertainment 36

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. 3-4 at Ghirardelli headquarters in San Francisco. Agency: Melt.

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Retail Social Media Entertainment Travel 126

Event Marketer

AUGUST 2, 2021

In addition to its traditional home in San Francisco, the event will take place in New York City, London and Paris as well as in a virtual setting from Sept. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. 3 in Las Vegas.

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Conference Trade Shows 2001 Fashion 143

BizBash

JANUARY 2, 2018

Event Marketer asked Rick Farman, co-founder of Superfly, the New York City-based organization behind San Francisco’s Outside Lands and rural.

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Event Marketing Marketing Events 80

Event Geek

FEBRUARY 15, 2016

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. What's your event ROI? They are hyper competitive arenas for attention.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. San Francisco : Monday, October 24th, 3-6pm, Location TBD.

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2016 Education Travel Technology 165

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Smart Meetings

APRIL 8, 2022

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp.

Food and Beverage 52

Food and Beverage Hospitality Hotels 2008 52

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Smart Meetings

JANUARY 3, 2019

When Specialty Food Association checks in 1,400 exhibitors and more than 80,000 products for the Fancy Food Show at the expanded Moscone Center in San Francisco the third week of January, it will be the realization of the dreams of generations of mayors, a decade of planning and creative logistics, and lots of input from event professionals.

Travel 58

Travel 2017 Corporate Events Tech 58

Event Marketer

AUGUST 21, 2023

Seeds were planted for the In the Mix activation, which also made its way to Rolling Loud in Miami and Outside Lands in San Francisco this summer, beginning in mid-May when Liquid I.V. s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame appeared first on Event Marketer.

2023 74

2023 Banking Education Travel 74

Event Marketer

OCTOBER 16, 2023

Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to. The post Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up appeared first on Event Marketer.

Meetings 91

Meetings Negotiating Hotels Venues 91

Certain

MAY 31, 2017

Understanding the State of the Event Marketing Landscape. The Marketing Technology Landscape Supergraphic (2017): Martech 5000 was also presented. This annual depiction of the composition and growth of marketing technologies is highly anticipated by marketers of all stripes. In the meantime, enjoy the read!

2017 24

2017 Event Marketing Marketing Technology 24

Event Industry News

MARCH 24, 2022

MIX will bring together the world’s best event organizers to share, learn and grow the new generation of events. There’s no limiting location: MIX takes place on 3 continents, with live events in San Francisco, New York, Bengaluru, and London. I am excited to see events go to the next level as a result of MIX.”.

2022 67

2022 Technology Tech Speakers 67

Smart Meetings

JANUARY 25, 2022

Melis joined snöball event marketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis. Adam Gollub.

Tourism 52

Tourism Hospitality 2004 Hotels 52

Event Marketer

OCTOBER 19, 2021

In-person attendance at Dreamforce was limited to 1,000 invitees, who experienced a 100-precent outdoor event. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Salesforce’s Dreamforce returned Sept. 12 Takeaways from the Virtual Editions of EMS 2021.

Tech 90

Tech Sponsorships 2021 Sustainability 90

Event Marketer

JUNE 26, 2023

To ensure the Reservationship campaign made waves in markets outside of Manhattan, Resy also enabled reservation “drops,” stealing a page from the streetwear category. The brand teamed up with top restaurants (two in each city) in Los Angeles, Miami, San Francisco, Chicago and Washington, D.C. Bon appétit.

Hospitality 76

Hospitality Negotiating Marketing Event Marketing 76

Eventory

FEBRUARY 22, 2019

Conferences, SaaS events and summits provide its participants with valuable and fresh insights that combined with being able to meet fellow industry representatives can significantly contribute to new options for self and business development. But not every event will be equally valuable for your team. Where: San Diego, CA, US.

2019 67

2019 Conference Technology Marketing 67

Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. The Event Planner Expo.

2022 52

2022 Conference B2C Event Tech 52

SmartMeetings

JANUARY 5, 2021

The company reported use at more than a million events all over the globe (7 million participants a month), including SXSW and in events for Asana and Oracle. That functionality will allow Cisco’s Webex product to be more competitive with the market dominator, Zoom. Webex was not new to the video conferencing game.

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Tech Management Meetings 2007 118

Event Marketer

SEPTEMBER 27, 2021

United hosted a send-off event for superstar Simone Biles and the women’s gymnastics team ahead of their departure from San Francisco to Tokyo. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer. UNITED AIRLINES. emblem for the 10-hour journey.

Airlines 84

Airlines 2020 Sponsorships Sports 84

Event Marketer

JANUARY 16, 2023

Agencies: Inspira Marketing Group ; AXLE Brand.). Leaning on that theme, BK gave consumers in New York City, Los Angeles, San Francisco and Boston a chance to exchange their ex-flames’ printed photos for flame-grilled Whoppers at select locations. Agency: Inspira Marketing.). Mars has also implemented the strategy.

2020 80

2020 2022 Events Marketing 80

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. Location: San Francisco, California. Location: San Francisco, California.

2020 92

2020 2019 Speakers Education 92

Event Marketer

JANUARY 24, 2022

In fact, Netflix is extending its ticketed ($59 per vehicle) “Stranger Things” drive-through experience into a third year in 2022, with iterations planned to take place this spring in New York and San Francisco. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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2022 Retail Fashion Transportation 101