Remove Event Marketing Remove Marketing Remove New York City Remove Tech
article thumbnail

Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

Tech 98
article thumbnail

Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The public will get its first taste of the concept this weekend in New York City, where from Feb. Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. Refreshing. Agencies: WPP Open X; Ogilvy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 136
article thumbnail

Tech Mergers Could Simplify Virtual Meeting Management

SmartMeetings

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That could be good news for meeting professionals looking for new features and end-to-end solutions.

Tech 124
article thumbnail

Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 104
article thumbnail

How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. Johnson, New York City. We will never look back. Agency: George P.

Tech 92
article thumbnail

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Concept-store visitors can also scale a 32-foot-tall rock-climbing wall, take swings in a batting cage featuring HitTrax technology, hit balls in tech-simulated golf hitting bays and putting greens, and test out and repair gear within a designated service area. Saks Fifth Avenue. Featured Photo Credit: Dick’s Sporting Goods.

Retail 130