ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

InGo

FEBRUARY 8, 2024

Are you maximizing the potential of your event marketing email efforts? We’ll dive into how to utilize this and the myriad of benefits it can drive for the ultimate success of your events. Subject Line: Your subject line is the main entry point to your email. We know how hard it is to grow your events.

Event Marketing 52

Event Marketing Marketing Events Speakers 52

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Six Tips and Ideas for Creating an Impactful Main Stage Experience.

Event Marketing 138

Event Marketing Marketing Food and Beverage Travel 138

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

Corporate Events 143

Corporate Events Entertainment Venues Technology 143

Eventtia

APRIL 1, 2022

Thus, when it comes to marketing a hybrid event, it’s crucial to understand that you’ll need to promote the event to two distinct target markets: those who will attend in-person and those who will attend virtually. Key Challenges to Planning and Marketing a Hybrid Event. your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Industry News

NOVEMBER 4, 2020

Priya has a great passion for the industry and supporting new talent and is one of the co-founders of industry initiative Event First Steps that encourages event industry newcomers to forge their own career path.

Event Marketing 59

Event Marketing Marketing Sustainability Education 59

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

2024 98

2024 Social Media 2022 Entertainment 98

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Cvent: Event Marketing

APRIL 4, 2019

Main Street Breckenridge, Colorado , is known for its incredible shopping and dining scene, but it also serves as the central hub of everything Breckenridge, with fun events, festivals, music, and an abundance of activities for your attendees. Adventures on Main Street. Breckenridge Events. Adventures off Main Street.

Tourism 28

Tourism Marketing Meetings Hotels 28

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.

2024 114

2024 Marketing Entertainment Apparel 114

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Conferences that Work

JANUARY 10, 2022

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Pandemic-induced smaller audiences engender hand-wringing.

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Bizzabo

OCTOBER 26, 2018

From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. Be aware of the major events that have shaped the lives of people you’re marketing to.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. No matter what your main goal is, you will need to pull foot traffic to your booth. You’ll want to design an event website page to promote your presence so that potential clients and customers become familiar with your brand.

2020 49

2020 Event Marketing Marketing Social Media 49

Hubilo Blog

MARCH 11, 2020

Main Attraction Footage. What do you want your main event to look and feel like? Stay tuned with us on our blog to read about some great event & industry insights ahead! The post Events Marketing: How to Use Instagram Stories to Promote Your Events appeared first on Hubilo Blog.

Event Marketing 52

Event Marketing Marketing Events Social Media 52

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”. “Be

Event Marketing 55

Event Marketing Marketing Events Global Events 55

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. No matter what your main goal is, you will need to pull foot traffic to your booth. You’ll want to design an event website page to promote your presence so that potential clients and customers become familiar with your brand.

2019 45

2019 Event Marketing Marketing Social Media 45

TicketBud

OCTOBER 5, 2016

First of all, if you’re planning the event and don’t have an event hashtag, then stop what you’re doing right now and create one. The event hashtag will be the core of your event marketing on social media. These smaller events provide a good gauge of how well your event might perform.

Event Marketing 60

Event Marketing Marketing Social Media Events 60

NVOLV

SEPTEMBER 2, 2018

Event marketing and promotion can be daunting unless you have not devised an automated system. Marketing automation for events can help you save time, money and effort. Those who are under constant pressure to deliver qualitative marketing results will find marketing automation a blessing in disguise.

Event Marketing 45

Event Marketing Marketing Event Apps Technology 45

Event Marketer

AUGUST 2, 2021

Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters PeaNutter brand ambassador programs. Before officially hitting the road, the Bee Wild truck was “released to the wild” by Maine governor Janet Mills at a major press event.

Marketing 130

Marketing Sustainability Education Travel 130

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. No matter what your main goal is, you will need to pull foot traffic to your booth. You’ll want to design an event website page to promote your presence so that potential clients and customers become familiar with your brand.

2019 40

2019 Event Marketing Marketing Social Media 40

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.

2023 87

2023 Tech Education 2024 87

Event Marketer

MARCH 1, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play. lounge, located right by the Cali Vibes’ main stage. the brand created a deliberately simple and playful experience designed to drive traffic to its main activation. .’ So it was such a positive experience all around.

Sponsorships 72

Sponsorships 2024 Apparel Education 72

Eventory

MAY 11, 2018

You should always consider, whether you should organize an event of your own or take part in an existing one as a guest. And if you are a guest, what will be more beneficial for you: networking, or exhibiting your product in a booth placed in the main hall? These are the roles you should consider when preparing for an event.

Event Marketing 66

Event Marketing Marketing Speakers Events 66

GEVME

APRIL 25, 2022

How Artificial Intelligence can help event marketers? When it comes to event marketing, AI is all about minimising the time taken to find your audience and speeding up the process to promote an event. With the right set of data, AI can help event marketers target the right audience.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

MARCH 7, 2024

Positioned at an angle to the main aisle to invite traffic, the space was anchored by three display areas that featured the company’s latest innovations and hardware and touchscreens with the company’s digital experience platform. Trays with miniature zen gardens on the main counter as an invitation to make the space your own.

2024 112

2024 Trade Shows 2009 Banking 112

Hubilo Blog

JUNE 4, 2018

Email marketing is an effective measure to engage with prospective attendees and converting them into potential leads. 31% of the event marketers believe event marketing is the most effective marketing channel. Some of the key features that make email marketing successful are – Personalization.

Event Marketing 45

Event Marketing Marketing Tech Events 45

Event Industry News

SEPTEMBER 22, 2021

Thanks to this end-to-end coverage of B2B marketing events, SpotMe’s customers no longer need to search for separate solutions for their event and digital marketing needs. Helping businesses accelerate their customer relationships is our main goal,” said Pablo Fernandez, VP Product at SpotMe.

B2B 59

B2B Marketing Event Marketing Speakers 59

Event Marketer

FEBRUARY 5, 2024

And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” One of the cafes even renamed its brew of the day to “Covey’s Coffee” after the show’s main character. The Brand Agency.

Retail 89

Retail Marketing Event Marketing Events 89

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Insert the orange key, and insights about different marketing solutions implemented by actual brands put it all into context. That’s what makes it special.” Ask Reddit.

2024 93

2024 Advertising Event Marketing Marketing 93