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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I

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WEC23: ‘New realities create the need for new negotiations’?

MPI

Keira Solon, EdD (MPI Kansas City Chapter), assistant professor of management and program coordinator, events marketing and management at the University of Central Missouri, teases her WEC23 session “Say Yes! Effective & Ethical Negotiation.”

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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How To Create an Event Marketing Plan

ePly

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Money Talks: Defining an Event Budget

TicketBud

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. Instead, event planners are living within the constraints and are more reliant on proper planning and financial forecasting to ensure the success of their events.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?