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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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WEC23: ‘New realities create the need for new negotiations’?

MPI

Keira Solon, EdD (MPI Kansas City Chapter), assistant professor of management and program coordinator, events marketing and management at the University of Central Missouri, teases her WEC23 session “Say Yes! Effective & Ethical Negotiation.”

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. The post Tips for Negotiating Your Next Big Event Contract appeared first on Smart Meetings.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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How To Create an Event Marketing Plan

ePly

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Money Talks: Defining an Event Budget

TicketBud

This enables organizers to devise backup plans, forge partnerships, and negotiate favorable deals with vendors to ensure that the event stays on track throughout planning and execution. The Basics of Event Budgeting Crafting an event budget demands meticulous planning, attention to detail, and adaptability.

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Negotiating with Hotels When Sourcing Your Event Venue

Cvent: Event Marketing

What negotiating with hotels boils down to is synchronized value – in other words, you have what they want (occupied guest rooms, meeting space and food and beverage revenue), and they have what you want (a great hotel at a desirable location). If possible, do your negotiations in person or via a video chat. Local attractions.