Event Industry News

JANUARY 23, 2023

The prestigious Grand Jury Prize was awarded to Sans Soucis (Italy) and the Public Choice award was won by Jerry Heil (Ukraine). […] Schmyt (Germany), July Jones (Slovenia), Oska (Austria), Kids Return (France), and Queralt Lahoz (Spain) are the winners of the Music Moves Europe Awards 2023.

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Event Marketer

OCTOBER 3, 2022

The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement, education and advocacy, particularly among influential bartenders ( SoHo Experiential handled). Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

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Nunify

FEBRUARY 16, 2024

The most exhaustive list of different types of events based on occasion, size, activties, theme, duration and objective. Event Examples : Diwali, Holi , Christmas, Easter, Dia de los Muertos , Obon 2. Examples of events : Rio de Janeiro , Venice , Trinidad & Tobago , New Orleans (Mardi Gras) 3.

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Event Marketer

NOVEMBER 7, 2023

More Sampling Strategies: Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products BARILLA Barilla worked to bring a taste of Italy to U.S. Full-size ZENB products were also available for purchase at select events. Peas of cake.

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MeetingsNet

AUGUST 19, 2019

The list indicates that experiential events are on the rise. There are a healthy number of meeting and event planning companies on the list, check out the slideshow for a sampling of privately held companies with impressive growth rates. Provides assistance with a specific task or manages the entire event. Gating level.

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Meetings Site Selections Social Media Corporate Meetings 81

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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Event Marketer

OCTOBER 17, 2022

Even as the live events industry roars back to life, Sephora says its customers continue to show an inclination for virtual experiences. The free event for cosmetics lovers was hosted in a 3D “home” featuring seven rooms to explore and access to nearly 40 brands. Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’.

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Event Marketer

MAY 1, 2023

While there were widespread reports of technical sound difficulties and a general consensus that the event has reached influencer overload, sponsors were largely able to bypass the gripes and deliver memorable experiences for the trendy young consumers in attendance, which this year totaled roughly 250,000 over both weekends.

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Social Tables

OCTOBER 28, 2016

In events and hospitality, knowledge is power. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. Meetings & Events. She’s a stellar resource for the latest event tech news, and also shares her take on industry conferences.

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Event Marketer

SEPTEMBER 27, 2021

The tour launched in June at UNwineD in Panama City Beach, FL, and has already made stops at events in Brooklyn, NY and Nashville, TN. The key to our marketing strategy in light of COVID challenges is to create programs that are perpetually flexible, mobile and scalable,” says Jean Reid, marketing director–Americas, Gruppo Montenegro. “The

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EventMB

MAY 22, 2022

Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. Creating comfortable event spaces such as this give attendees a space to “take their shoes off.”.

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Bizzabo

DECEMBER 5, 2019

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. The Thing Event. The event is incredibly affordable!

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Event Marketer

OCTOBER 16, 2023

More Festival Activation Ideas: Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’ Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals 1. Agency: G7 Entertainment Marketing) 3.

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Eventory

AUGUST 9, 2018

And they have mastered the art of events. The influence of these events on contemporary society is difficult to overestimate. The following article presents some examples of event campaigns that stuck so deeply into the memory of the target group that they have the potential to become icons of pop culture. What a coincidence.

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PCMA Convene

MARCH 2, 2020

Secret Family Reunion look over the crowdsourcing board where they posted their ideas for session topics to be presented at the event. Nor could they review a conference program to determine if the four-day professional development event covered topics relevant to them, because the sessions would be crowdsourced on site.

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Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Each person was asked to complete the phrase, “4 Moments of _,” by adding in their own passion or interest.

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2023 Food and Beverage Marketing Tech 74

Bizzabo

MARCH 7, 2019

Looking to attend an AI event or two this year? In recent years, as the field of artificial intelligence has become more "every day" and less "science fiction novel", AI events have sprung up to help lead the charge. Some of these events focus specifically on machine learning. Those are the ones we want to share with you today.

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Eventory

OCTOBER 11, 2018

That’s why I collected 10 examples of best employer branding campaigns and added a slight suggestion on how you can use them when throwing a killer employer branding event. In 2016, 86% of HR professionals agreed that recruitment more and more started to resemble marketing (source: iCIMS). The importance of employer branding.

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