Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners.

2023 95

2023 Technology Event Technology Event Marketing 95

Attendease

APRIL 26, 2023

Buried inside your event technology platform is a whole constellation of event registration analytics just waiting for you to explore. For instance, information that can help you improve your marketing and event planning efforts. Visitors pour in to your site from your event marketing.

Social Media 195

Social Media Events Marketing Event Marketing 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Industry News

MAY 29, 2019

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . The study also investigated the challenges organisers still face in meeting GDPR requirements.

Government 86

Government Tech Event Tech Management 86

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Marketing Entertainment Social Media 59

SmartMeetings

MARCH 1, 2018

That is the finding of the latest Eventsforce study of 120 event planners. based event management software company showed that the new regulation has a lot of planners scratching their heads about what changes need to be made before the rapidly approaching deadline, and how they are going to abide by them.

Event Marketing 49

Event Marketing Marketing Financial Events 49

Event Marketer

OCTOBER 11, 2021

Technology as an equalizer. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer.

Marketing 82

Marketing 2021 Global Events Technology 82

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

Event Planning 133

Event Planning Government Event Management 2014 133

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

Marketing 87

Marketing Social Media 2017 Sports 87

Event Industry News

APRIL 3, 2024

This success underlines BSR’s commitment to integrating sustainability into their events, addressing the need for environmental responsibility in the conference […]

Sustainability 48

Sustainability Conference 2023 Events 48

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). American event technology company).

2023 130

2023 B2B Event Apps Technology 130

Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

2021 104

2021 Event Marketing Technology Marketing 104

GEVME

MARCH 26, 2019

How can you guarantee learnings from an event while offering benefits to both the participants and your event technology brand? The methods and reasons to deliver event education. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news!

Education 136

Education Event Marketing Marketing Events 136

Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Really tired. You earned it. You earned it.

2022 97

2022 Technology Event Marketing Marketing 97

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Social Media 130

Social Media Speakers Event Apps Events 130

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 129

2021 2020 Event Marketing Hotels 129

Hubilo Blog

JULY 26, 2018

From clients to vendors, event professionals are required to keep up with the latest trends in the industry for numerous reasons including advancing career, promoting their event business as well as events and creating memorable experiences for attendees. Sales and Marketing Tips for Event Planners. Event Pros.

Event Tech 192

Event Tech Social Media Tech Event Management 192

Smart Meetings

JANUARY 16, 2019

The Freeman Company sold its Encore Event Technologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. Data Design , a team that grants event planners insight on how to drive growth.

2019 80

2019 2016 Technology Event Technology 80

Event Industry News

FEBRUARY 27, 2024

These case studies highlight […] The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

Sustainability 113

Sustainability 2023 Events Event Design 113

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Study the event layout.

Speakers 149

Speakers Social Media Event Apps Technology 149

TicketBud

OCTOBER 26, 2023

This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

Sustainability 118

Sustainability Transportation Travel Education 118

Bizzabo

NOVEMBER 25, 2019

Event planners and professionals are turning to podcasts to keep a pulse on thought leadership, event technology, and best practices. After all, it takes a lot less effort to listen to a podcast than it does to scroll through a newsfeed or event watch a video. The Best Event Planning Podcasts. Event Tech Podcast.

Event Tech 103

Event Tech Tech Event Technology Technology 103

Event Industry News

JANUARY 17, 2023

MCI, a global engagement and marketing agency, has announced the key findings from the Association Engagement Index 2022 – a global benchmark study that measures the performance, relationship strength, and outcome of engagement tactics as seen through the eyes of the association’s members and customers.

2022 62

2022 Marketing Event Design Event Marketing 62

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Social Media 122

Social Media Events Speakers 2022 122

Momencio

OCTOBER 5, 2023

For example, if lead generation is one of your objectives, you’ll need systems that combine lead capture technologies. Alternatively, if you want to maximize income from your event, marketing automation technologies that aid in driving sales conversions will be essential.

Technology 52

Technology Sustainability Event Technology Event Apps 52

Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

2027 123

2027 Fashion 2022 2021 123

Event Industry News

MAY 2, 2024

This episode is a deep dive into The PIE, looking at its history, its drivers and the big splash it’s made in events-world. An avowed internationalist, Clare studied […]

2011 67

2011 Education Events Event Design 67

Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

2022 126

2022 Advertising Sports Social Media 126

GEVME

AUGUST 15, 2019

You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Alongside the hot trends in the event planning industry, meeting and conference niches have also transformed and require new forms of engagement. Engaging technology.

2020 219

2020 2019 Negotiating Technology 219

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

CadmiumCD

JULY 18, 2018

Automated marketing is one of the most effective marketing tools out there, and it can do wonders for your business or company. However, if you’re organizing an upcoming event that your business is hosting, have you ever considered how this highly effective tool could be used to boost your event’s overall success?

Marketing 72

Marketing Social Media Events Management 72

Smart Meetings

AUGUST 27, 2018

A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Align events programs based on impact on revenue.

Trade Shows 49

Trade Shows Banking Tech Technology 49

GEVME

FEBRUARY 22, 2019

If a young professional would like to consult with a woman who has organised large-scale events in more than 30 countries around the world, this book covers everything you need to know about effective event marketing and expanding your customer base. Event Management for Dummies by Laura Capell.

Event Planning 136

Event Planning Negotiating Corporate Events Tourism 136

Event Industry News

JUNE 1, 2023

A new study by Power EPOS has analysed Amazon data to see which festival fans have the highest demand for festival merchandise, what the average spend is and just how much in Amazon sales the festival is making annually. By looking at the average searches for the festival on Amazon, live event experts Power EPOS […]

Events 104

Events Event Design Event Marketing Event Management 104

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture.

Retail 109

Retail Marketing Technology Events 109

Smart Meetings

OCTOBER 8, 2018

A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 84

Technology Social Media Financial Marketing 84

ePly

FEBRUARY 26, 2024

Then it should show you how to conclude your event proposal, how to market it, and bring it to life. Audience It’s important to know your audience when crafting an event proposal because once you know your target audience, you will be able to develop marketing messages that will interest them.

Negotiating 62

Negotiating Insurance Events Marketing 62