MPG Event Marketing

JANUARY 18, 2018

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. Keep checking in.

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Guidebook

APRIL 10, 2015

The best event planning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We We gathered all of the web’s best event planning blogs.) But what about good, old-fashioned books?

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Attendease

DECEMBER 13, 2023

Align event deliverables with your audience’s goals. Thorough audience research and analysis will allow you to design healthcare events that truly resonate with your attendees. Strategic Pre-Event Healthcare Event Planning Before diving into the logistics of your healthcare event, it’s essential to define success clearly.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Capterra Event Management

APRIL 25, 2017

It took time, planning, and patience. Not unlike starting an event planning business. How to Start Your Event Planning Business. The same goes for those looking to start their own event planning business. Identify whether your skills are right for event planning. Topics: Event Budgeting.

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Ins'Tent

FEBRUARY 25, 2019

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. The event marketing mantra has always been “show, don’t tell.”

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Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey. What better way to start the year than filling out your calendar with event planning conferences for 2024?

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Planning Pod

AUGUST 29, 2023

Streamlining your communication and workflow through a CRM not only elevates your client experience and shortens the event planning process, but cultivates healthy client relationships. This latest update was designed directly based on user feedback to help event pros like you further optimize day-to-day communications.

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GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.

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StraussCA

OCTOBER 4, 2023

In conclusion, crafting an impressive booth design for the association’s event demands meticulous planning, creativity, and attention to detail.

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Social Tables

SEPTEMBER 8, 2017

Look for opportunities to host events designed to showcase your venue. These could be free events for which you donate your space but still drive revenue. For example, allow a local fashion designer to host their next fashion show at your venue. You can even invite vendors you have strategic event partnerships with.

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Smart Meetings

DECEMBER 7, 2018

Event planning is a risky business. Recent natural disasters, labor strikes, even a massive data breach that may have compromised the identities of 500 million Starwood guests, have illustrated the number of things that can go wrong in the event professional world. More : Is Your Event Marketing Plan Ready for GDPR?

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Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Charity events.

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Endless Events

JUNE 27, 2018

We’re excited to see this 2018 event trend emerge for non-dedicated event venues and non-traditional event options which come with something more exciting – unlimited potential! As we explore event planning with unique venues, we’ll look at what you should keep in mind when choosing a unique event venue.

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Floktu

JULY 24, 2019

There are many ways to incorporate touch into your events, from interactive art displays (think adult touch-and-feel books) to installations your guests can really lose themselves in like Anya Hindmarch’s Chubby Cloud pop up for 2018 London Fashion Week. Create Your Free Event Now.

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Cvent: Event Marketing

AUGUST 14, 2018

What if there was no event technology? Event planners would spend countless hours creating events the “old-fashion way.” Luckily, there is no need to worry about event planning taking hours anymore because Cvent is always evolving to help make the process faster. Faster and Better-Than-Ever Features.

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Capterra Event Management

AUGUST 23, 2016

Stefania ContiVecchi is the founder and CEO of EVENTagist , an event management and strategy firm. She offers innovative strategies for meeting and event planning. Kate Makulova is the the head of event marketing at SEMRush , a content/advertising analytics software. @contivecchi. Followers: 2,191. kate_makulova.

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Maritz Global Events

DECEMBER 26, 2019

Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. What does this look like? Guests want experiences that will enrich their lives. Creativity can present challenges.

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Bizzabo

NOVEMBER 13, 2019

TimesTalks is "The New York Times’s live conversation and performance series that pairs New York Times journalists with the most creative and seminal figures in the fields of film and theater, art, music, literature, innovation, and fashion." They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing.

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AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. Pre-event .

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Event Marketer

DECEMBER 20, 2021

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Agency: Faculty.

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Capterra Event Management

AUGUST 30, 2016

Event managers organize staff, decide on event management software , act as idea marketers, and bring guests together in a miraculous fashion. It is virtually impossible for any event manager to know everything about these responsibilities, therefore outside help is always welcome. Isn’t Facebook creepy that way?

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Floktu

OCTOBER 16, 2019

With previous events ranging from fashion shows and conferences to fundraisers, weddings and green health expos, there’s almost nothing this space can’t accommodate! .

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Floktu

JANUARY 20, 2020

Sending a wrap-up thank you email is a perfect opportunity to ask guests for feedback and highlight key takeaways from the event. Good old fashion live audience polling isn’t dead. Before signing off your email, ask guests to fill out a quick survey (keeping the short-answer questions limited to one or two). . Live Audience Feedback.

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Boomset

FEBRUARY 7, 2018

And with the demise of organic Facebook posts , ads are going to become an even more important event marketing tactic). Once you have installed Facebook Pixel on your site, created your event page , and set up your ad campaigns, it’s time to dig into your audience Insights tab.

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Event Leadership Institute

MARCH 8, 2018

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Defining goals and understanding how to measure success is the key to maximizing your event ROI. Digital marketing. In-booth engagement (known). Salesforce contacts.

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MPG Event Marketing

DECEMBER 14, 2017

We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Many businesses underestimate the need for strong management in event planning.

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All Seated

JUNE 22, 2020

But, you still aren’t generating the revenue you want to and you aren’t sure of how to attract more event clients online. It is all fashion and no function. . Here are three ways to make sure your website can fulfill its role of being one of your most important marketing assets. Your website should make you money. .

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Marketing Fashion Banking Social Media 50

Expo Logic

DECEMBER 27, 2019

Be sure you request promotional material from your speaker — including headshots, video clips and a short biography — as soon as possible so you can use the content in your advertising and event marketing campaigns. During the Event. Make sure you have a plan for communicating with your speaker during the event.

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Endless Events

MARCH 22, 2018

Competitive networking: Competitive networking helps add an element of good-old-fashioned competition to traditional mix and mingle events. At these types of unstructured events, event planners sometimes find that their attendees have a hard time branching out from those they already know.

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MPG Event Marketing

DECEMBER 14, 2017

We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Many businesses underestimate the need for strong management in event planning.

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Event Marketing Marketing Management Speakers 60

Plan Your Meetings

MAY 22, 2017

Greet guests in an organized fashion. The registration desk is your attendees’ first impression of the event. A jovial emcee who can pleasantly move speakers along will be a great asset to your events. As long as you build these items into your event planning task list, you will have nothing to worry about!

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Endless Events

FEBRUARY 28, 2023

Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. And you can’t host your event and community in the same place, either.

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Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning. And remember to always keep your budget updated so you and your event planning team are always using current data.

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Hubilo Blog

FEBRUARY 25, 2020

Founder of Endless Events , Will Curran & host of the event industry podcast, #EventIcons , Will is an expert in making event AV less complex and reducing stress in the event planning process. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Planning an event?

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Hubilo Blog

FEBRUARY 25, 2020

Founder of Endless Events , Will Curran & host of the event industry podcast, #EventIcons , Will is an expert in making event AV less complex and reducing stress in the event planning process. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Planning an event?

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Certain

DECEMBER 16, 2016

When you attend events, you’ll notice that companies who bring alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!

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