Maritz Global Events

JUNE 17, 2019

Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.

Event Design 75

Event Design Education Events Marketing 75

PCMA Convene

NOVEMBER 29, 2018

Each year, BizBash publishes a list of the Top 100 Events in the U.S., as determined by attendance, buzz, innovation, economic impact, and the event’s importance on the market it serves and represents. They coalesce the essence and soul — the zeitgeist — of what makes those that participate in the event tick.

Event Design 93

Event Design 2018 Trade Shows Fashion 93

Conferences that Work

OCTOBER 4, 2021

A few examples of ununconferences. the second example). The last example announces that their “unconference” is closing session proposal submissions six months before the actual event! . Unconference is not a marketing soundbite. Here are three ununconferences that people promoted this week.

2012 364

2012 Conference Marketing Meetings 364

Conferences that Work

APRIL 29, 2024

It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.

Conference 208

Conference 2009 Healthcare Conference Design 208

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. .” Rely on moments, not branding. Avoid emotional ‘collisions.’

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

The MICE

AUGUST 26, 2022

Upon arrival I had lunch at Art Events at the Congress Center Basel which was hosted by Expomobilia. They are part of the MCH Live Marketing Solutions AG group, and operate as a global general contractor for trade fair booths, pavilions and event structures. Sustainable stand design by Expomobilia. Basel by night.

2022 52

2022 Event Design Sustainability Hotels 52

Attendease

MARCH 10, 2022

Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all. Track Your Marketing Efforts. Make Your Event Website Stand Out.

Speakers 387

Speakers Events Marketing Education 387

Attendease

NOVEMBER 18, 2021

Determine your event’s value. Before exploring price strategies to drive event revenue, you’ll need to revisit your event design. In a recent talk with Anthony Vade, Director, North America at Event Design Collective , we learned just how crucial this step is. Uncover your event’s value.

2022 195

2022 Social Media Advertising Financial 195

All Seated

APRIL 27, 2018

Successful event design gives attendees the backdrops and contexts that enables them to show off their passions and values to their friends. How will your next event fulfill the lifestyle needs of those living in the experience economy while also empowering your sponsors to meet their goals?

Event Design 28

Event Design Marketing Meetings Events 28

Attendease

MARCH 10, 2022

Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all. Track Your Marketing Efforts. Make Your Event Website Stand Out.

Speakers 341

Speakers Events Marketing Education 341

EventMB

MARCH 7, 2019

More information about Event Manager Blog’s sponsored posts. Every year, creative professionals working in experiential marketing, meeting/event planning, event design, and production attend TIDE to experience the latest in AV technology, showcase examples of extraordinary vision, and inspire each other.

Conference 174

Conference Event Design Technology Event Management 174

Social Tables

NOVEMBER 12, 2021

How should I use event signage? . Event signage is used in a variety of ways. For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Attendease

JULY 13, 2021

Now, over a year since the onset of the pandemic, many event professionals have started to embrace this shakeup to the industry and realize major benefits like cost savings and increased reach when hosting virtual meetings and events. . In other words, you need to think from a design-first perspective. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

MeetingsNet

SEPTEMBER 25, 2023

If your organization is working to create more inclusive and accessible events, don’t duplicate efforts: A comprehensive resource just released by Google covers everything from registration and restrooms to service animals and swag. The inclusive-event design website is a new addition to Google’s All In toolkit for marketing inclusion.

Food and Beverage 109

Food and Beverage Speakers Events Marketing 109

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

EventMB

MAY 16, 2022

Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Here, four event professionals share their event inspiration idea generators. Ruud Janssen, Managing Partner and Co-Founder, Event Design Collective GmbH.

B2B 164

B2B Retail Tech Event Design 164

Conferences that Work

APRIL 11, 2022

As a meeting designer, if a meeting is going to include both practitioners and suppliers I always ask my clients about the relationship between these groups and their wants and needs. Some associations, for example, know both groups well and are confident that their members are comfortable with suppliers in their sessions.

Meetings 296

Meetings Conference Meeting Design Advertising 296

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

Social Media 370

Social Media Retail Automotive 2021 370

Attendease

JUNE 30, 2021

Now, over a year since the onset of the pandemic, many event professionals have started to embrace this shakeup to the industry and realize major benefits like cost savings and increased reach when hosting virtual meetings and events. . In other words, you need to think from a design-first perspective. .

Corporate Events 326

Corporate Events Event Management Management Tech 326

Conferences that Work

JANUARY 11, 2021

For each domain, I’ll include examples of meeting processes you can use to satisfy participants’ problem solving wants and needs. Obvious problems (“known knowns”) have known solutions, often called “best practice” For example, how do I: Determine what employee data to store in the human resources system?

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Conference 2010 2011 2014 342

Social Tables

SEPTEMBER 8, 2017

Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Use Your Venue To Help Market Itself.

Venues 68

Venues Marketing Fashion Speakers 68

Conferences that Work

JULY 5, 2021

Some event stakeholders use ROI as a financial tool to evaluate the profitability of holding or attending an event. Which stakeholders receive the event ROI? For example: Event owners expect to profit financially from the event, or from its contribution to shareholder value, or its support of an organization’s mission.

Meetings 310

Meetings Financial Events Technology 310

Conferences that Work

MAY 20, 2024

Here are a couple of examples. Improving Conferences That Work I designed and facilitated my first peer conference in 1992. Conferences That Work: Creating Events That People Love took four years to write. Because my clients allow me to try new things, I become a better consultant. industry education ).

Consulting 202

Consulting Social Media 2009 2013 202

Attendease

APRIL 11, 2019

When used correctly, templates can bridge the gap between the consistent branded design you want to create and the amount of time you have available to customize every element (let alone your technical or design skills). Take Attendease's library of pre-built event website templates as an example. Your typography.

Events 285

Events Social Media Event Design Advertising 285

Conferences that Work

JANUARY 15, 2024

For example, here’s a screenshot from a Zenus video “ Zenus AI: Ethical facial analysis at IMEX ” uploaded to YouTube on November 13, 2022, and still, as I write this, publicly available. These examples are not completely unrelated to facial recognition and are still subject to personal data protection rules.

2023 348

2023 2022 Technology Events 348

Smart Meetings

SEPTEMBER 22, 2023

Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. How can we give them the opportunity to choose their own journey pre-, on site, and post-event?

Food and Beverage 98

Food and Beverage Sustainability Entertainment Hotels 98

PCMA Convene

JANUARY 25, 2019

Morgan’s observations are mirrored in the insights from “The Future of Meetings and Events ” report, a joint research project between Marriott and the PCMA Foundation, which identified five major, future-oriented consumer trends and market forces that will be transforming meetings and events in the years to come.

Travel 74

Travel Event Design Food and Beverage Hotels 74

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Event professionals are now sitting on this goldmine, but many still aren’t tapping into its full value. This is also the time to fine-tune your event marketing strategy.

Tech 164

Tech Marketing Events Event Tech 164

Canadian Special Events

APRIL 23, 2018

Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user. Best Experiential Marketing Event – Mandell Entertainment, Toronto, ON for Roots Northern Lights. Car shows in the 1920s became a popular way to market automobiles to consumers.

Marketing 45

Marketing Social Media Entertainment Fashion 45

Hubilo Blog

FEBRUARY 7, 2021

Virtual events require planners to attract attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to an online audience? Release an Event Teaser to Familiarize Attendees with the Virtual Event Platform. CONCLUSION.

Marketing 52

Marketing Social Media Education Events 52

Conferences that Work

SEPTEMBER 11, 2023

Unfortunately, far too many event promoters either haven’t a clue about what an unconference is, or, worse, deliberately call their events unconferences when they aren’t. They use “unconference” as a marketing buzzword to make their event sound cooler. Let’s be clear.

Conference 266

Conference Venues 2023 Consulting 266

EncoreAPAC

NOVEMBER 13, 2022

As the events market ramps back up to full speed, it’s worth asking an important question about use of space. Instead of just picking up where we left off, could we find a more suitable way to set up staging, technology and more in event venues? So what is the answer?

Venues 93

Venues Technology Event Design Hotels 93

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Attendease

MARCH 16, 2021

” That includes going back to the basics – event design – and thinking of your audience first. “The events that have been the most successful are the ones that have made it more about design over platform,” said event expert Tahira Endean in a recent interview.

Technology 273

Technology 2020 Tech Management 273

webMOBI

MAY 3, 2022

Branding elements for a successful event can vary greatly depending on the event design and what it is meant to represent. For example, the event venue will impact the event branding ideas.

Trade Shows 98

Trade Shows 2022 Event Design Venues 98

Endless Events

MARCH 3, 2022

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media?

Social Media 139

Social Media Advertising Sponsorships B2B 139

Eventtia

JULY 8, 2022

Event marketing is part of most corporate growth playbooks. In 2021, companies spent almost 9% of their marketing budget on events. If a corporation allocates $5,000,000 annually to fuel its marketing strategy, $450,000 will be dedicated to running events. It’s less common, though, to define OKRs for events.

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Corporate Events Marketing Events 2021 62