6 Undefeated eCommerce Website Practices That Boost Conversions

Eventtia

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age. Event Marketing

Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. If you are thinking about hosting an event for your ecommerce store then you need to carefully plan the event so that it is worthwhile and will help your brand to succeed. There are many different reasons that you could host an event for your ecommerce store, such as: Launch party. Marketing materials. MARKETING. Hopefully, these tips will help you to plan the perfect event for your ecommerce store.

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Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. If you are thinking about hosting an event for your ecommerce store then you need to carefully plan the event so that it is worthwhile and will help your brand to succeed. There are many different reasons that you could host an event for your ecommerce store, such as: Launch party. Marketing materials. MARKETING. Hopefully, these tips will help you to plan the perfect event for your ecommerce store.

eCommerce Events 2019: 5 Top Options to Boost Business

Tito Blog | An Event Blog for Organisers

Even glancing at them, the numbers associated with the ecommerce industry are truly astounding. eCommerce sales are expected to account for 13.7% It can be easy to think of eCommerce as an area that makes it difficult to connect with peers because of how distributed its enthusiasts are by nature of the job. 1) E-Commerce Marketing World Forum New York. As part of the proceedings, attendees can look forward to their Facebook eCommerce summit.

How a Hotel eCommerce Site Can Generate Traffic to Your Site

Social Tables

When you consider the many ways to drive traffic to your website, it’s likely you’ve never considered hotel ecommerce. Don’t worry– we’re here to just how an eCommerce site can drive traffic to your website. . . . In today’s digital age, shopping on eCommerce sites is something you’ve likely done on more than one occasion. Once you’ve done that, list them on your website and begin marketing. .

CloserStill Media achieves 26% growth in attendance for Technology for Marketing, eCommerce Expo & ad:tech London 2018

Event Industry News

Multi award-winning event organiser CloserStill Media welcomed a record attendance with over 12,000 business leaders and industry experts at Technology for Marketing, eCommerce Expo & ad:tech London 2018. The long-established brands were co-located this year, bringing together the closely aligned worlds of marketing, ecommerce and advertising.

Google Analytics Metrics Every Event Organizer Should Care About

Showclix

Interested in determining which event marketing channel yields the highest return? That’s why our event marketing experts are here to ensure you not only understand the metrics you see on your Google Analytics dashboard, but are also able to interpret them through an event marketing lens. The growth of new users on your site is an effective indicator of how your marketing strategy and other efforts are growing your event’s fanbase.

12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. The Marketing Nation Summit. Event Marketing

4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. To inspire you with your next campaign, we’ve found four examples of some great event marketing that really made us sit up and take notice. Takeaway tip: Refinery29’s diverse and interactive events provide a glittering backdrop for some strong marketing.

15 High-Impact Marketing Ideas for Catering Businesses

FoodStorm

Try these essential tips for marketing your business and watch as the customers come running in. Integrate eCommerce directly into your website. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Digital or internet marketing drives traffic to your website and gets people talking about your catering business.

A Quick Guide on How to Use Social Media to Market Your Event to Success

Boomset

Photo by Jacob Ufkes on Unsplash Social media marketing for your event is a no-brainer. Social media is a great way to market your event before, during, and after the big day. This post will offer you tips on how to best use social media to market your event to success. This event landing page should have ecommerce functionality and be cohesive with the same visual branding as on your social media profiles.

5 Ways to Get Better Event Marketing ROI

Event Geek

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees. 5) Upcycle Your Content When the event wraps up, your content marketing just gets going.

2016 60

Google Analytics For The Events Industry: An Honest Guide

Tito Blog | An Event Blog for Organisers

As a former event marketer , I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports. Event marketing is hard ! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically. In this post I’m going to lay out: The reasons it’s nearly impossible to measure everything you want to measure.

6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. When developed, designed, and produced in smarter ways, however, merchandise serves as a powerful marketing and promotional tool, engagement booster, and supplemental source of revenue — all in one. B2B events spend 43% of their budgets on marketing and promotion. Event Planning event marketing

2018 103

Fonteva Events is the top-rated events app available on Salesforce®

Event Industry News

Full eCommerce: Built in eCommerce capabilities with secure payment processing, over 100 payment gateways. Contact Your Attendees: Plug into your well-established marketing stack through Salesforce and your preferred Marketing Automation tool. Being built on Salesforce solves one of the biggest challenges facing businesses that use events to drive engagement: the siloing of event insights.

Virtual Event Pricing: 6 Options to Try Out

Tito Blog | An Event Blog for Organisers

Ecommerce Design Summit. The Ecommerce Design Summit pulls together the world’s most innovative eCommerce platforms, to discuss Product Design, UX and Strategy, and is run by Tech Circus. Midwest Digital Marketing Conference. Featuring over 80 sessions, MDMC was recommended as a top marketing conference by Forbes last year. Putting a price on your experiences was hard enough even before events had to pivot online.

Event Genius by Festicket partner with Google to host free webinar for event promoters

Event Industry News

Joining Festicket and Google for the webinar will be Prateek Arora (Account Manager at Google), Divya Subramaniam (Strategic Lead for Customer Solutions at Google), Niall McLaughlin (eCommerce Account Manager at Google) and Maxime Calot (Agency Key Account Manager at Google). The webinar will explore how brands can successfully adapt to changes in consumer behaviour during the COVID-19 outbreak.

Introducing Configio: Expo Logic’s All-In-One Event Management Platform

Expo Logic

Create automated marketing campaigns to attendees from previous events. Collect recurring membership fees using Configio’s ecommerce engine. Marketing Automation – Send email messages to your target audience to increase registrations and sales. This award-winning platform allows you to create, manage and customize individual and group registration rules, your registration website, automated marketing campaigns, surveys, analytics and learning resources.

12 Imaginative Events from AdWeek

Bizzabo

You can apply these lessons to your own event marketing efforts. Adweek Elevate is an event series that has covered diverse topics such as creativity, artificial intelligence, and influencer marketing. To explore the future of brands through insightful speeches from professionals at leading companies on topics like eCommerce, live marketing, and user experience. Key Takeaway: AdWeek's presence at Cannes Lions is a great example of experiential marketing.

2019 56

How to Massively Boost Event Registrations with Event Retargeting

Bizzabo

This statistic does not include just websites relevant to events, but includes most ecommerce sites altogether. With site retargeting or pixel-based retargeting, marketers place a pixel on their website that tracks its visitors and then targets them with display ads while they are online. Through this type of direct event marketing , you can implement display ads that reach your existing customers. Interested in learning more about marketing and advertising for your event?

2018 70

Government funding available for UK training providers

Arlo Training & Events Software

You can use the built-in Arlo website solution, or integrate Arlo with an existing website for a seamless ecommerce experience for your customers. You’ll increase sales with our slick e-commerce and marketing tools – purpose built to grow course registrations.

6 Reasons Why Usability Testing Is Important

NVOLV

Due to fierce market competition, firms and enterprises face new challenges and need innovative solutions to overcome them. Firms are in constant search for smart solutions to ensure faster time to market and better return on investments (ROIs). By logging in to an eCommerce app or website, users automatically expect a seamless experience right from the beginning to the end of their transaction.

Top 10 Virtual Conferences to Attend in 2020

Hubilo Blog

The event is focused on the eCommerce learning experience. You will get inspired by gaining all of the knowledge that is required to establish and run your own successful eCommerce business in this hybrid competitive marketplace. You will learn practical actionable eCommerce strategies that actually work. Some of the best marketers attend this event. You will be able to connect with marketers through a digital dedicated chatroom.

2020 40

Four Things You Need To Consider To Successfully Open Your Curbside Pickup

Ins'Tent

An extremely important thing to keep in mind is your site’s online store, the eCommerce website needs to be updated regularly. Online Communication and Marketing. You might want to consider flyers with your social media handles and a subscription invitation to your packaging, social media, and email marketing are absolutely essential to staying connected to your customers in a climate of social distancing.

Event Tech of the Week: @EventGeek

techsytalk

Event marketers and planners that want to get a handle on larger or more complex events and event series. Personally I love that we can integrate literally any data source to measure event ROI, including but not limited to crm, ecommerce, surveys, social media and web analytics. Today, we’re talking about: EventGeek. Company/Tool Name: EventGeek. Website: www.eventgeek.com. Twitter: twitter.com/eventgeek. Facebook: facebook.com/eventgeek.

5 Ways the Right Catering Software Can Help your Business Thrive

FoodStorm

There is a proliferation of online ordering solutions that are entering the market, but for your catering business, you should be looking for one that is built with the specific needs of a catering business in mind. Catering is different to other businesses in that there will often be specific customisations, such as allowing customers to select delivery times and providing kitchen instructions – features that you won’t find on many other online eCommerce solutions.

Are you ready for 2019? How to sell more tickets in 2019

Event Industry News

This is a rapidly growing and constantly evolving market. Despite the ecommerce trend, 68% of online shopping carts are abandoned , meaning that around 7 out of every 10 people that reach the final stages of your booking flow don’t complete the processes. Video marketing is on the rise, with 96% of event creators planning to stream live video this year. According to recent studies , the total revenue from online event tickets in the UK is set to hit 4.2

Why and when to use conference apps? Partner spotlight: mReady Meet

Oveit

It was a sign the time had come to take the next step and bring Meet to the market. Since we’re not talking about an ecommerce app, it can be difficult to identify the right metrics to take into account for ROI. And this can add to the marketing effort event organizers already have. For the past years we’ve worked with some of the best minds in mobile app development: our partners at mReady.

Healthy Ways to Wake Up Sleepy Attendees

SmartMeetings

The typical meeting attendee is eating healthier and exercising more frequently and wants to maintain this lifestyle while traveling for business,” said Andrew Flack, vice president marketing & eCommerce Americas at Hilton. With one in three attendees falling asleep or feeling drowsy during a meeting, and productivity for the average meeting dropping around 2 p.m., it’s clear that corporate meetings need a new agenda.

2016 57

10 Game-changing Online Event Registration Tools

Bizzabo

From multi-day conferences to VIP get togethers, there’s more event variety available for event marketers to plan than ever before. And as the market continues to grow, so too will your need to stand out from the crowd in order to maximize registrations. From using an event marketing software to building the perfect event registration page , increasing ticket sales becomes much more manageable. Source: Google Marketing Platform. What is an event registration tool?

2018 50

18 Event Trends Poised to Shake Up Hospitality & Group Business in 2018

Social Tables

That speed and ease has led us to a state of modern ecommerce that has consumers growingly impatient with drawn out registration and booking processes. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists… Click To Tweet. In the events world, you don’t have the luxury of living in yesteryear.

2018 131

Use Attendify Social Ads for Maximum Sponsor ROI

Attendify

eCommerce – If your sponsors have a special discount code or offer for attendees you can help them promote it right through the app and enable attendees to take action on the offer right away. In addition, Attendify offers the first and only Social Lead Retrieval system, an automated website builder and deep event analytics that marketers can use to generate more customers and revenue.

Four Reasons Why Selling Tickets Through Your Own Website is A Better Option

Fork in the Road

Most event organizers outsource ticket sales to a third-party ecommerce platform. His focus is on event marketing and creating tools to help event organizers sell more tickets and engage their audiences. By Sean Hurley. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page.

2014 50

50 Must-Read Event Industry Blogs

Bizzabo

We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Event Marketer. Event Marketer's content tackles all things face-to-face marketing. While their main focuses are the event and trade show industry, they also report on mobile marketing, mall marketing, street events, buzz marketing, and b. Creative Guerrilla Marketing. Marketing & Growth Blogs.

2019 75

Four Reasons Why Selling Tickets Through Your Own Website is A Better Option

Fork in the Road

Most event organizers outsource ticket sales to a third-party ecommerce platform. His focus is on event marketing and creating tools to help event organizers sell more tickets and engage their audiences. By Sean Hurley. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page.

2014 40

Four Reasons Why Selling Tickets Through Your Own Website is A Better Option

Fork in the Road

Most event organizers outsource ticket sales to a third-party ecommerce platform. His focus is on event marketing and creating tools to help event organizers sell more tickets and engage their audiences. By Sean Hurley. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page.

2014 40

TOP 15 technology events. Calendar for H2 2018 to satisfy ALL departments and make people want to work in your company

Eventory

Think of it as of the “good ‘ol” word of mouth marketing. There will also be some panels to discuss trends in the financial markets, business models and the opportunities and challenges that Investors and Entrepreneurs are facing nowadays. Brand Marketing Summit. About the event: The Brand Marketing Summit consists of 3 brand-driven conferences. The Mission Statement of this edition of the summit is: “Marketing is Dead, Engagement is alive.”

2018 67

30 Must-Attend SaaS Conferences in 2019

Bizzabo

No matter what areas of SaaS you work in — sales, marketing, customer service, IT — this conference is for you. INBOUND is a marketing conference by HubSpot that takes place in Boston, MA every year. Over 24,000 people attended the 2018 event to learn inbound marketing and sales tactics from best-selling authors, hit TV producers, and leaders at major corporations. Wondering why your email marketing efforts are falling flat? Work in marketing?

2019 60

Top 81 USA based Conferences in 2020 that you must attend

Hubilo Blog

Ecommerce Operations Summit. DIGIMARCON Conferences showcase the most thought-provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the best practices, and insights. Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing, and technology. Advertising Week is a worldwide gathering of marketing, advertising, technology, and brand professionals.

2020 53

2019 Tech Conferences: The #1 Tech Events Guide

Bizzabo

2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. App Growth Experts NYC Programmatic Symposium is a special invite-only evening event which will focus on educating Publishers, Developers and Brand Marketers on Programmatic Advertising best practices. Gartner Digital Marketing Conference.

2019 102