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6 Undefeated eCommerce Website Practices That Boost Conversions

Eventtia

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. MOZCON MozCon is a three-day digital marketing conference in Washington, established by SaaS brand Moz.

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CloserStill Media partners with CommerceNext

Event Industry News

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake of CommerceNext, a leading U.S. based company highly focused in ecommerce conference and community.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. They are hyper competitive arenas for attention.

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A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

Event Marketer

“As we looked to build a consumer experience on Amazon for the movie, we were tasked with thinking creatively about ways to reach the Amazon consumer, but do it in a way that we were off-platform driving to platform, and that’s where this idea came to mind,” says Sue Perez-Jackson, head of global ecommerce at Hasbro Licensed Consumer Products.

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Google Analytics For The Events Industry: An Honest Guide

Tito Blog | An Event Blog for Organisers

As a former event marketer , I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports. Event marketing is hard ! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically.