A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:90s, commuters, Amazon, Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation Related Articles A Diamond Is Forever Captures Kisses Steal This Idea: State Farm NY Lottery Gives Players a $1 Million Shot Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement