EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketing Events Marketing Meetings 186

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Focus on the Most Relevant Event Data.

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Tech Marketing Events Event Tech 163

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Spoiler alert, it could be smaller, more tech driven and hybrid , but not in the way many expected at the beginning of the year. “I

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Event Marketing Marketing 2021 Events 115

EventMB

AUGUST 27, 2020

Like the rest of the industry, event tech company Aventri had to quickly shift its focus to virtual when the pandemic struck. During our recent virtual event, The Future of the Event Industry, we spoke with CEO Jim Sharpe about the next phase in the event tech market. Event software company Aventri was in the […].

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Event Tech Tech Marketing Events 213

EventMB

JUNE 29, 2022

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

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Event Tech Tech 2021 2020 159

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

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Marketing Retail Government Technology 104

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Event Marketing Marketing Tech Events 100

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. Plan your on-site engagement, and use tech to help you execute. Integrate your event data with your CRM.

Event Tech 122

Event Tech Tech Marketing Events 122

Conferences that Work

JANUARY 22, 2024

” Moutafis begins: Ethical AI by Zenus: A Summary “Data from our ethical facial analysis service cannot be used to identify individuals. “If someone wants to use other technologies to identify individuals and combine the data [emphasis added], they need to obtain explicit consent first. Here we go. In simple words.

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Technology 2023 Events Tech 342

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! Tailor your marketing strategies to your audience’s specific interests and needs. Associations have a uniqueness in digital marketing.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Attendease

OCTOBER 22, 2019

Whether your event is targeting consumers from a specific demographic or professionals from specific fields, having the right data at your disposal can be crucial to the success of your event. Here are three ways you could use attendee data and how you can gather it. Personalized marketing messages. How to collect attendee data.

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Management Event Management Marketing Meetings 210

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. Provide interesting programming.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Prestige Events Magazine

JANUARY 8, 2024

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.

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2024 Tech Event Tech Sustainability 59

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Marketing Event Marketing Event Tech Tech 226

Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and pay attention to.

Tech 100

Tech Event Tech Airlines 2023 100

Event Industry News

NOVEMBER 17, 2022

Judges at Event Tech Live 2022’s lauded Launchpad Competition, aptly hosted in the Innovation Theatre, ranked Walls.io, First, AccessLOOP, Second, and Kickback Space, Third, – each company receiving a weight of invaluable marketing support and much more in recognition of their enterprise. from accessibility.

Event Tech 83

Event Tech Tech 2022 2023 83

Eventtia

JULY 24, 2023

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. As big retail companies strive to leverage events strategically, the choice of event tech becomes a critical decision that can shape the success of their efforts.

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Event Tech Tech Retail Event Management 62

Event Industry News

AUGUST 31, 2023

In this episode, Ade talks advances in event tech, the sector’s move from the fringes to the heartbeat of contemporary shows, tools that help people connect, and generating data to help organisers better understand their audience. Prompted […]

Event Tech 69

Event Tech Tech 2023 Events 69

Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. From sending automated email/text notifications to auto-generating BEOs with data that has already been entered, automations are a powerful way to reduce time spent on manual processes. Automations.

Event Tech 103

Event Tech Tech Social Media Technology 103

MeetingsNet

MAY 18, 2022

To find the right platform, you need to consider factors like the reliability, support, data security, customization, and overall value of one system versus another. The Ultimate Guide to Simplifying Event Tech Selection eBook can help you: Find 15 questions you can ask to filter out platforms that aren’t up to the task.

Event Tech 105

Event Tech Tech Technology Events 105

Endless Events

JANUARY 10, 2022

And what better way to kick off a new year than with an event tech predictions episode? Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski. Event Tech Predictions For 2022: A Note On The Pandemic. Event Tech Predictions For 2022: A Note On The Pandemic.

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2022 Event Tech Tech Events 126

StraussCA

DECEMBER 21, 2023

Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how we work, play, and market. What is AI?

Social Media 52

Social Media Marketing Advertising Tech 52

SevenEvents

OCTOBER 17, 2023

following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this. in this blog, we’ll consider the event tech insights that we’ve found in our time planning corporate events in London and explore how it is reshaping the way attendees experience events.

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Event Tech Tech Corporate Events Technology 52

Bizzabo

JUNE 4, 2021

Your event strategy , like any marketing campaign, is cyclical. Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. Recommended Tech: Event Management Software. Recommended Tech: Event Management Software.

Tech 110

Tech Event Apps Event Management Social Media 110

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

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Marketing Global Events Consulting Events 97

Event Farm

NOVEMBER 28, 2016

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution. While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. What does this mean exactly?

Tech 100

Tech Technology Marketing Events 100

Glisser

MARCH 15, 2022

Not only have tech-enabled virtual events made such data easier to gather, that data is also much more seamless for marketers thanks to emerging technologies. Virtual events have become a gold mine of personal information about attendees.

Tech 59

Tech Technology Events Marketing 59

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Event Industry Trends. Forrester , 2021 ). Bizzabo , 2020).

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Event Marketing Marketing 2021 2022 124

Event Industry News

FEBRUARY 9, 2022

Much of the last nearly two years has been about adding value, be it functional or financial, to the virtual world – tech companies of all shapes and sizes building walkable, workable bridges across the Covid-19 torrent for businesses everywhere. Tech to watch out for in 2022, how events are increasing revenues with Evessio.

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2022 Tech Event Tech Conference 105

Event Industry News

NOVEMBER 15, 2022

In, and about, the business since 2014 Event Tech Live (ETL) has taken more massive steps over the last 30 months – not least going virtual, going hybrid and, this year, going to Excel. The latter suggests, in 10 to 15 years, a population in step with data capture and how to benefit from it.

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Event Tech Tech 2022 Sustainability 59

Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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2009 2010 Transportation Fashion 90

Smart Meetings

JANUARY 6, 2022

See also: Tech Mergers Could Simplify Virtual Meeting Management. Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. He will remain with the company in an executive role. Inevitable?

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Event Tech Tech 2022 2008 105

Event Industry News

SEPTEMBER 28, 2022

We can assume this is, in part, due to interaction with any physical product being extremely hard to replicate in a virtual environment – as one of the 5 senses, touch is a key part of the marketing mix for many retail brands, and this is no different across the event industry. Rob Murdoch, Managing Director, Exposure Analytics.

Tech 117

Tech Technology Retail Venues 117

Endless Events

JANUARY 24, 2022

Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over event technology trends and predictions for 2022. Today, the dynamic tech duo picks up where they left off last week, focusing on one 2022 event trend in particular: mergers and acquisitions in the event technology world.

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Event Tech Tech 2022 2020 126

Event Industry News

MAY 23, 2023

• Marketing now demands tech, data science, and behavioural science • Marketers must adapt event strategies to foster a culture of belonging • We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 59

Marketing Tech Events Event Design 59

Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. RainFocus was designed and developed to deliver an alternative solution that utilizes data to boost business performance. We know that we will be in great company at the show.”.

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Event Tech Tech 2013 2021 69