Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

Trade Shows 86

Trade Shows 2024 Global Events Event Marketing 86

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. And of course, Nintendo set up a perfect photoshoot with the Super Mario backdrop for a gravity-defying leap.

2024 88

2024 2025 Trade Shows Retail 88

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

Trade Shows 88

Trade Shows 2023 Marketing Management 88

GEVME

MARCH 4, 2019

When you work in the event industry, sooner or later you will need qualification and certification of your skills to stand out from the bulk of planners and to provide proof of your expertise. Nowadays, you can find many event management professional certification programs and courses. About event management certification.

Event Management 120

Event Management Management Trade Shows Healthcare 120

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

2024 106

2024 Marketing Trade Shows Sponsorships 106

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor?

Trade Shows 55

Trade Shows 2024 2023 Technology 55

Event Marketer

DECEMBER 14, 2021

In this, our ninth annual editorial listing of the top fabricators serving the event and trade show industries, we salute the award-winning designers, strategists, producers, technologists and other miracle workers that make magic out of raw materials on a daily basis. . Congratulations to all of our Fab 50 honorees. .

Trade Shows 97

Trade Shows Transportation Tech Event Marketing 97

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Bizzabo

JUNE 2, 2021

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

Event Planning 109

Event Planning Trade Shows Government Healthcare 109

Eventmobi

MAY 27, 2019

Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in Toronto, Canada. Produces additional content for your event for pre/post-event marketing and follow-ups. Option 1 – Fully branded.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

Event Marketer

SEPTEMBER 29, 2022

Whether their forte is trade show booths, museum installations, consumer pop-ups, virtual environments or something in between, many shops are offering a new arsenal of tools, tech and services designed to give them an edge amid a competitive climate. Of course, a fabrication house is only as good as its team of makers.

2022 92

2022 Trade Shows Tech Marketing 92

Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government Event Management 2014 133

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

Marketing 113

Marketing Sponsorships Trade Shows 2020 113

Boomset

JANUARY 21, 2018

conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate/business meetings“ annually. This rather daunting statistic casts a wide net over the fact that, as event marketers, we have a large audience that is most assuredly being inundated with marketing material.

Event Marketing 48

Event Marketing Marketing Trade Shows Transportation 48

Event Marketer

OCTOBER 11, 2023

Trade Show Trends: How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024 Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show Live interactive art. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura.

2023 86

2023 Trade Shows Fashion Insurance 86

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Momencio

OCTOBER 20, 2021

Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture, engage with, and convert the leads they generate from these events. Of course, not all event lead capture apps are created equally.

Trade Shows 52

Trade Shows B2B Marketing Events 52

Event Marketer

JANUARY 10, 2024

Build: Sparks/Freeman) Sustainability Stories It’s of course a major theme of CES this year, but brands took their sustainability messages seriously, with dedicated displays, demonstrations, and in the case of TCL, an encased product sustainability certificate. Additional reporting by Event Marketer correspondent, Anna Huddleston.

2024 105

2024 Sustainability Travel Technology 105

Eventsforce

AUGUST 7, 2023

Consider incorporating carefully curated scents, sounds, and tastes into your event build. Lighting and visuals also play a significant role in setting the overall ambiance and mood of your event. Any sensory details you include should, of course, serve to complement your occasion’s overall theme.

Social Media 98

Social Media Entertainment Trade Shows Transportation 98

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.

Trade Shows 92

Trade Shows Social Media 2018 Tech 92

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

2022 122

2022 Trade Shows Marketing Consulting 122

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Endless Events

AUGUST 31, 2018

The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. And of course, consider the best practices in the industry so you don’t lag behind in engagement. The Trade Show, from the Eyes of Attendees. Marketing Your Next Event like a Pro.

Event Planning 84

Event Planning Trade Shows Tech Social Media 84

Event Marketer

APRIL 17, 2023

I talk a lot in my courses about personal and social competence. Trade shows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. Personal competence means being self-aware of how am I feeling right now? Colliver says.

Trade Shows 91

Trade Shows Consulting 2009 Meetings 91

Event Marketer

JANUARY 16, 2024

Then, of course, the Ghostbusters rushed to the scene and blasted him into gooey splatter, leaving attendees hopping around the puddles. How will this theme park trend change brand expectations and experiential marketing budgets?

2024 94

2024 Retail Travel Tech 94

Endless Events

SEPTEMBER 21, 2018

Of course, giving yourself some leeway for “surprises” is a good practice, as well. Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Eventinterface

JULY 24, 2017

How about creating an event for 800 people in the middle of the Mojave Desert – including VIPs like founder Sir Richard Branson and California Governor Arnold Schwarzenegger? Of course just your average 800-person event wouldn’t do. Of course, by then, we had safely returned everyone to the comfort of their hotels.

Trade Shows 100

Trade Shows Transportation Hospitality Entertainment 100

Socio Events

AUGUST 10, 2022

Maximize brand awareness at a virtual trade show. Normally, trade shows involve thousands of attendees moving from booth to booth in a convention center to learn about new industry trends and products. Enabled by a virtual event platform, even this type of event can be translated into an online format.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

GEVME

JUNE 4, 2019

Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. What do sponsors expect from the events? What to offer to your sponsors?

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. 4 What’s your timeline?

2023 130

2023 Event Apps Travel Events 130