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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. How does this event align with our overall corporate strategy and goals for the year?

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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? Who Is Gen Z?

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The Benefits of Running a CSR Event

Eventmobi

There are a few added bonuses that come with a successful corporate social responsibility initiative as well: . As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . What’s Next? .

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Top Ideas for Onsite Engagement

GEVME

The mission of your training is effective education of your guests and team for future events and their success. Data driven events are in vogue. So, make your attendees a part of some big data and use it for even greater event experiences. Budgeting is a critical part of the event planning process. Gamification.

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How To Prepare For A Career In Event Planning

Endless Events

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.