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The Benefits of Social Media Influencer Marketing

The Castle Group

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

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Social Media for Event Planners

Event Certificate

In this post I’ll be reviewing the following social media tips for event planners: Social media is one of the best free tools for marketing your event planning business. It provides you with access to a pool of potential customers and you don’t have to spend a dime.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

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What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership

The Castle Group

Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.

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Is Social Media Bad for Your Event Business?

Event Planning BluePrint

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.