Event Industry News

DECEMBER 10, 2021

The extensive networking meeting, along with the conference, workshops, and showcase attracted more the 200 people both on-site and on the internet. The conference itself addressed the challenges that are being faced by the events industry in the wake of the Covid-19 pandemic. After the evening showcase networking meeting had place.

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Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

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Event Geek

MARCH 26, 2018

But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Setting up meetings during a big event like a conference or trade show is the most effective way to drive higher event ROI and influence closed business.

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Bizzabo

AUGUST 28, 2020

Luckily, nearly every industry has embraced virtual events , including tech companies. From showcasing their products to making major announcements and connecting with developers, technologists, and B2B customers, it’s clear that virtual events are high value across the board. Source: Qualtrics.com.

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MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. In their short article, the authors pack in 10 practical ideas that can help people to be recognized as big-picture thinkers, specifically when they have an opportunity to speak with company leaders.

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Eventmobi

OCTOBER 10, 2023

Keep reading to find out more about what makes a great networking event, the best times to host one, and what type of networking event you should organize. What is a Networking Event? A networking event is a gathering where people meet to build professional relationships.

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel?

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Bizzabo

DECEMBER 27, 2018

Looking to spice up your internal company meetings? See how companies are using charities, push-ups, basketball, fines and awards to make their meetings more fun and productive. Creative staff meetings can make all the difference for leaders and attendees alike. Internal Meeting Ideas.

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Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Prestige Events Magazine

JUNE 21, 2023

The event app is live, hundreds of appointments have been pre-booked, and The Meetings Show 2023 is now just a week away. Quality hosted buyers The Meetings Show attracts a high calibre of hosted buyers and this year is no exception.

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Event Marketer

FEBRUARY 12, 2024

How brands can tap into the World Economic Forum’s Annual Meeting in the Swiss Alps For a small ski town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.

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Hubilo Blog

FEBRUARY 8, 2019

Event marketing demands a fair share of planning and preparation if you want to make everything function flawlessly. But it’s definitely worth your time as more than 40% of marketers claim events are the single-most effective marketing channel. However, corporate events can be a costly experience.

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Bizzabo

MARCH 5, 2019

How can it make your event campaigns more targeted and in turn more profitable? In February, we discussed the intersection of ABM and event marketing with KC Lincoln from InsightSquared. During the discussion we covered: Why Companies Are Adopting ABM. How ABM goes Hand-in-hand with Events. Meet the Panelists.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Groundbreaking from the start, Adobe was the first Silicon Valley company to ever make a profit in its first year. Adobe EchoSign Event.

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Eventinterface

AUGUST 1, 2017

Planning conferences and meetings is becoming more complicated. Planners now need to be marketers, product managers, negotiation and contract specialists, security experts, digital media and technical whizzes. Anyone planning conferences, tradeshows, symposia, meetings or events can benefit from this series. WORKSHOP 2.

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SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Just make sure you continue that journey once they come to your event!

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Event Marketer

JANUARY 29, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. 2 in Winter Park, CO, followed by Stratton, VT; Steamboat, CO; and Palisades Tahoe, CA.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. It’s not enough just to get the activation right; you have to know: Did you move them, how did they feel, were they excited, did it match to your brand, are you adding value to your company over time?

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Bizzabo

NOVEMBER 25, 2019

Though it may seem like social media has dominated interactions between event professionals and event marketers, event influencers are tuning into podcasts as an alternative means for sharing event planning tips, tricks, and best practices. The Best Event Planning Podcasts. Event Tech Podcast.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Endless Events

MARCH 1, 2019

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

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Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

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Nunify

FEBRUARY 16, 2024

Event Example: Salesforce Dreamforce , Apple WWDC , Microsoft Ignite , HubSpot User Group Meetings , Adobe MAX 5. Seminars & Webinars Theme: Focused educational sessions to deep-dive on specific topics or skills related to a particular field or profession. These events are structured to maximize interaction among strangers.

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Eventory

APRIL 12, 2018

Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. We invite you to look at this topic from a different point of view and get to know everything about social media in event industry. . Why do need social media for your events?

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Hubilo Blog

JULY 26, 2018

One of the most popular professional networking platforms, LinkedIn is preferred by a lot of event professionals from various facets of the industry in order to build their network and keep up with latest news and resources on the events industry. BizBash — Event Planners Gather. all with their own purpose.

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GEVME

MARCH 4, 2019

There are three highly sought-after event planning distinctions to strive for: Certified Special Event Professional (CSEP) designation, the Certified Meeting Professional certification from the Convention Industry Council (CIC), and the Certified Meeting Planner program from Meeting Planners International (MPI).

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Bizzabo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. DES: Digital Event Strategist.

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Event Marketer

AUGUST 8, 2022

Actress, producer and entrepreneur Issa Rae led a keynote discussion at this year’s event. When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. It makes people want to come back. Black Chambers, Inc.,

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ePly

MAY 3, 2024

Don’t wait for your social audience to come to you, but go out to meet them where they are. In particular, don’t expect everyone to visit your company or event website. Create an event on LinkedIn, Facebook and other platforms, and link that to your site. Reward registrants who refer others that sign up.

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Event Marketer

MARCH 22, 2024

AI in health care was the top conversation topic heard across the show floor, and there was no shortage of free coffee to go around as more than 30,000 professionals powered through the 1.1 A waiting room also served as meeting space. million-square-foot exhibit hall. We came away with a Slack-branded case of reusable utensils.

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SpotMe Blog

JULY 21, 2022

Moving forward, event attendees will likely expect a virtual event option paired with an in-person event. For your event strategy to be effective within this new paradigm, your company needs to look for ways to engage your hybrid audience, whether they’re virtual or face-to-face.

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Stova

MARCH 16, 2023

The Strategic Meetings Management Guide Successful strategic meetings management requires a wide array of skills and tools to help you meet stakeholders' expectations and reach your goals. Within this guide, you will receive the tools and knowledge to become a meeting strategist for your organization.

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Social Tables

FEBRUARY 24, 2021

We’re featuring experts on [subjects covered] to discuss high-level topics that we think you’ll be interested in. . Here are just some of the highlights: [Event activity 1] [Event activity 2] [Event activity 3]. Join us as we mastermind [main conference topic] and the future of our industry in [year] and beyond. .

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PCMA Convene

MARCH 25, 2019

In a recent ATS survey, McManus found that 80 percent of ATS’s exhibitors participate in the conference to make physicians aware of their product or company. As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. That’s a difficult thing to put an ROI on.”.

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