Event Case Study: Wine & Spirits Wholesalers of America
Smart Meetings
JANUARY 4, 2024
Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.
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