Event Marketer

FEBRUARY 2, 2024

At the tech brand, she moved from event manager to director-global events before becoming an event executive. All of those learnings were essential in developing her book, “ Lucky Boxcutter : Learn How to Have a Successful Career in Events.”

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Event Industry News

FEBRUARY 22, 2024

Hayley Haggarty has worked in the event industry for over 15 years across various disciplines and industries. She began her event career at UBM in London, then moved over to California to continue […]

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Event Technology Technology Events Event Design 67

Event Industry News

NOVEMBER 22, 2023

Based in California with European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support.

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Event Marketer

MARCH 15, 2022

It’s not the first time OGX has made a color splash in Southern California. The post OGX Beauty Embraces Science to Engage Consumers in a ‘Love Labs’ Pop-Up appeared first on Event Marketer. Take a Spin Through the Love Labs Pop-up: Photo credit: Ben Draper Photography (@bendraperphotography).

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy Outside the Airstream trailer, a floral-themed backdrop inspired photo ops and social sharing.

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Event Marketer

SEPTEMBER 13, 2021

and wants to go mountain biking in the California hills. Attendees were then immediately immersed in live action footage in which the Maker was flying “at” them, replicating a flight over the coast of California, Mount St. Helens and deserts in California and New Mexico. An example: Say someone lives in L.A.

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Transportation Airlines Technology Sustainability 82

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. In the meantime, here are some the key Cannabis Events by top event professionals happening soon.

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Master the Event

APRIL 1, 2022

This is one of the main challenges that an event planner faces. It’s important to cover the basics of what the event is intended to accomplish as well as to offer incentives, such as unique venues and attractions, that an event marketer can use to promote the event. 1 There are 628 colleges in the U.S.

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Event Marketer

APRIL 11, 2022

Similar Event Strategies: How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. for its ‘Minx’ Series appeared first on Event Marketer. HBO Max Invites Fans into the Home of a ‘Gossip Girl’ for a Weekend. HBO popped up in L.A.

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Event Marketer

MAY 16, 2022

More Mobile Tour Strategies: How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. The post Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour appeared first on Event Marketer. Continental Tire Rolls Out New Major League Soccer Mobile Experience.

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Event Marketer

JANUARY 3, 2022

More From HBO Max’s Event Portfolio: EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max. How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. The post How HBO Max’s Immersive Townhouse Let Fans Live as a ‘Gossip Girl’ appeared first on Event Marketer.

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Event Marketer

JUNE 10, 2024

Content from the event will be used in Visit Seattle’s marketing and advertising campaigns to encourage LGBTQ+ travelers to add Seattle to their must-visit list, not just during Pride, but year-round. took place June 8, aka National Rosé Day (the event occurs annually on the second Saturday of June). No rainbow washing here.

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Retail Advertising Transportation Marketing 55

Smart Meetings

FEBRUARY 2, 2024

He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate Event Marketing Foundation. Murakami is particularly passionate about DEI.

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Education Hospitality 2024 2023 105

Event Industry News

JUNE 1, 2020

For far too long, event marketers inundated their audiences with sterile listings of show features (net square feet of exhibit space, the number of sessions offered, the number of attendees anticipated, etc.) Rethink your brand voice. in an attempt to appeal to the logical side of their brains.

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Event Marketer

DECEMBER 20, 2021

Events Built to Engage Gen Z: Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour. How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. For 2022, the brand plans to leverage influencer campaigns, college ambassador programs, festivals and events like New York Fashion Week.

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Event Marketer

MARCH 1, 2024

Southern California is skate culture, reggae culture and a lot of people wear black and white,” says Latham. “We s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. American Weed Co.’s ’s main activation included merchandise, an overview of its mission and plenty of room to chill.

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Sponsorships Apparel 2024 Advertising 70

Event Marketer

OCTOBER 9, 2023

“We’re a Birmingham, AL-based company, so we looked to the universities that mostly were in the Southeast in order to continue to drive awareness and engagement in markets where we know we have a decently strong presence already.” Shipt and Visa are hitting college football games with the Ultimate Tailgate Lounge experience this fall.

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Social Media Advertising Retail Banking 99

Cvent: Event Marketing

OCTOBER 16, 2018

CORT Events assisted in the inspiration and execution of the Corporate Event Marketing Association (CEMA)’s annual conference, CEMA Summit 2018.

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Fashion 2018 Conference Corporate Events 78

Event Marketer

APRIL 21, 2021

Salesforce is “absolutely committed” to hosting its mega-conference at the Moscone Center this fall, although several variables remain in play that could affect the brand’s ability to host the event in person. The post Ticker: Regular Updates on Events Taking Place in Person appeared first on Event Marketer.

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PCMA Convene

MARCH 30, 2021

For its online 2020 ONE event, Ingram Micro offered its worldwide audience the opportunity to choose local musical artists from each region. On the third day of the event, “we got even more localized where countries within each of those four regions had the option to include their country-level content, which included the U.S.,

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Event Marketer

APRIL 17, 2023

SXSW was one of the stops on The Lodge’s three-week tour in March, which also made its way to Mammoth Mountain Resort in California and Steamboat Ski Resort in Colorado, bringing thousands of fans through the themed activation. It was something that we felt could travel to not only SXSW, but also different mountain locations across the West.”

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Sports 2023 Social Media 2022 73

Expo Pass

SEPTEMBER 30, 2020

Facetime, Zoom, Google Hangout, chat, group chat, chat in the event-app, call, schedule a call, schedule a chat… it’s all available, 24/7, at virtual events. This article also includes some Future Thoughts — which are — things that haven’t been done at virtual events (we think), but are probably worth a try!

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Event Apps Events Entertainment Technology 88

Bizzabo

APRIL 13, 2018

Location: San Jose, California. Location: Mountain View, California. Location: Los Angeles, California. Why You Should Attend: As a dedicated conference to virtual reality, this conference is home to world premiers of VR games and interactive technology available to the market. Location: Los Angeles, California.

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2018 Technology Conference B2B 62

Smart Meetings

JANUARY 11, 2024

Visit California took professional photos and Caesars Entertainment offered digital aura reading in their lounge. “Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said. Orlando brought the citrus vibe with swing slices. People want to get involved.

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SpotMe Blog

JULY 25, 2021

With a recent shift to Apple’s latest special events being entirely virtual or pre-recorded, it has kept the audience’s attention from any location by presenting dynamic speaker’s with short speeches from their own unique destinations. It would make sense for Twitch, the online live streaming community, to put on only virtual events.

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Social Media 2021 Trade Shows Marketing 279

Eventinterface

JULY 24, 2017

How about creating an event for 800 people in the middle of the Mojave Desert – including VIPs like founder Sir Richard Branson and California Governor Arnold Schwarzenegger? Of course just your average 800-person event wouldn’t do. Challenges? This was history in the making. to be at the top of their game.

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Expo Pass

SEPTEMBER 21, 2020

This year, the California Academy of Sciences Virtual NightLife event combined botanists, geologists, outer space experts, artists, illustrators, and even mixologists; all under one live-stream. We took a look at 3 big events -- the DNC, Comic-Con, and WWDC, and made. Event Execution. Event Marketing.

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Smart Meetings

JANUARY 16, 2019

In early January, Freeman launched Data Solutions , which includes five software and service offerings that allow planners to create and execute successful events by better tracking key analytics. Data Design , a team that grants event planners insight on how to drive growth.

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Cvent: Event Marketing

APRIL 4, 2019

Witness the living legacy of California’s birthplace in Old Town San Diego State Historic Park. Attendees can experience California’s history firsthand. Spend an afternoon walking in the footsteps of Juan Rodriguez Cabrillo on his first landing in California.

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Hotels Entertainment Corporate Events Education 43

Event Marketer

OCTOBER 25, 2021

Each morning, eBay gave attendees a ticket that allowed them to return later to pick up a premium, like an eBay gift card or one-of-a-kind “Doctor Strange” comic book cover designed by DJ Skee, a California-based artist, musician and entrepreneur. And yet it was the scavenger hunt that really had fans buzzing.

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SmartMeetings

JANUARY 5, 2021

“The combination…will make seamless collaboration and inclusivity a reality for meetings and events…to help everyone work smarter and be more productive whenever and wherever work happens,” according to Kulkarni. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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Tech Management Meetings 2007 118

SmartMeetings

SEPTEMBER 11, 2017

Connie Hagston Benchmark Resorts & Hotels named Connie Hagston director of sales and marketing at Chaminade Resort & Spa in Santa Cruz, California. Engstrom spent time in event marketing for Bolthouse Productions/SBE as well. Hagston also previously worked at The Broadmoor in Colorado Springs.

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Bizzabo

APRIL 28, 2020

Event technology is the plethora of digital tools that help event planners execute projects from start to finish. Event planners typically use a variety of event technology types (including event software , mobile apps, and event marketing software) to get the job done.

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2020 Event Technology Technology Tech 83

SmartMeetings

AUGUST 18, 2021

Later, Hopin outright purchased New York-based physical event-services company Boomset after swallowing video service StreamYard and mobile-app company Tobi. It also purchased event-marketing platform Attendify and announced functionality to support short gatherings of up to 100 people with an integration with GoFundMe.

Meetings 87

Meetings Technology Management Speakers 87

Expo Pass

DECEMBER 22, 2020

The ride was co-founded by NBA Hall of Fame Center Bill Whalton, in an effort to raise funds for California and Oregon (as wildfires burned in much of the Western United States). Virtual events can pack an emotional punch (and it’s not just from the needy cats exploring your webcam). (3 Event Execution. Event Marketing.

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Sports Entertainment Banking Technology 145

Social Tables

JANUARY 21, 2017

From private events to corporate events, they also make charity events in which in Bryan Rafanelli’s envisions in his own words “We try to tell a story.”. Yifat Oren & Associates – Los Angeles, California. This company is known for their discretion and taste, specializing in international affairs and events.

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Event Marketer

AUGUST 16, 2021

Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. The post Amazon Prime Video Touts ‘The Tomorrow War’ with Stunts, Screenings and Takeovers appeared first on Event Marketer.

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