The Planner's Lounge

JANUARY 31, 2024

Branding includes naming your business and creating a logo, but many other factors go into developing your brand. A strong brand identity helps you stand out in a competitive market and connects you with clients who share your vision and values. For example, are you an expert in destination weddings in your area?

Social Media 52

Social Media Marketing Conference Sustainability 52

SpotMe Blog

JULY 6, 2021

Catch the latest episodes of The Event Marketing Show ! Read Event Production for Hybrid Events: Why It Matters and How to Turn Up the Heat in 2021 to make sure you’re prepared. Let’s face it, planning an event is never as easy as 1, 2, 3. 7 Event Planning Tips to Host Successful Events in 2021. Carol Galle, CEO of Special D Events.

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2021 Event Planning Fashion Retail 179

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. PR is a vital part of event promotion.

Social Media 62

Social Media Speakers Marketing 2022 62

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. generating customer advocacy.

B2B 140

B2B Marketing Attendance Marketing Events 140

Nunify

AUGUST 24, 2022

Search for webinars on Twitter, and you’ll be bombarded with tweets promoting webinars. Not only Twitter but some Slack communities also have a dedicated channel to promote webinars. It reflects the potential of webinars and their huge impact on the business world today. Generate high-quality leads through webinars.

Social Media 52

Social Media Advertising 2022 Marketing 52

The Castle Group

OCTOBER 10, 2023

Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. We’re here to help you find the best event registration to help you achieve your event goals. Event registration software.

2023 130

2023 B2B Events Management 130

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.

2022 62

2022 Social Media Event Technology Marketing 62

Event Farm

MARCH 23, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. Why does your company host events? Your event strategy, like all other marketing activities, should ultimately be designed to build pipeline and drive revenue. Engage your customers.

Marketing 144

Marketing B2B Events Event Marketing 144

Hubilo Blog

AUGUST 11, 2020

From cutting-edge online teaching methods to interactive webinars, the rise of ed tech has also seen proliferating demand for virtual education fairs. With this blog we’ll take you through the reason why virtual education fairs are the next big thing and what are their key components. The rise of Virtual Education Fairs.

Education 97

Education Tech Social Media Sponsorships 97

GEVME

JUNE 16, 2020

Planning virtual events requires a little more effort but will likely have a better success payoff once your online event goes live. Planning virtual events requires a little more effort but will likely have a better success payoff once your online event goes live. Make sure your online event takes place throughout a reasonable time.

Social Media 156

Social Media Speakers Events Management 156

GEVME

JANUARY 21, 2021

Hybrid Events and Your Total Event Strategy. Another exciting strategy option hybrid event provides the possibilities to target a specific audience with offers/discounts through coupon codes or referral links. Of course, you can also market your event all year long and on different platforms.

2020 156

2020 Event Management Events Management 156

Eventsforce

FEBRUARY 18, 2020

In your inbox, every week. . Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. The content can take any form: such as blogs, podcasts or videos. Related reading: 3 Content Marketing Tips for Event Planners.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Event Industry News

JULY 16, 2020

By Chris Powell, Director at The Event Expert: Online Event Management Courses and Event Planning Webinars. and will expect to be given the choice to attend your events remotely, now and in the future. Your virtual event must deliver on all counts. Your competitors probably know this too. Yes, I want it.

Financial 127

Financial Fashion Event Management Events 127

e2m.live

NOVEMBER 23, 2020

With such impact emanation, companies are now equipping and understanding in detail to conduct webinars, virtual meetings and maneuver sponsored sessions and viral booths. With such impact emanation, companies are now equipping and understanding in detail to conduct webinars, virtual meetings and maneuver sponsored sessions and viral booths.

Food and Beverage 98

Food and Beverage Travel Technology Events 98

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Marketing 167

Marketing B2B Trade Shows Social Media 167

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. To help you continue navigating this unprecedented time, we've compiled a list of the most popular assets from the Bizzabo blog and elsewhere. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry.

Event Marketing 67

Event Marketing Marketing 2020 Insurance 67

e2m.live

NOVEMBER 23, 2020

With such an impact emanation, companies are now equipping and understanding in detail to conduct webinars, virtual meetings and maneuver sponsored sessions and viral booths. Have been a part of a webinar? Webinars let attendees worldwide connect and hear as an individual or a group of speakers who put their content forward.

Food and Beverage 85

Food and Beverage Travel Technology Events 85

All Seated

JUNE 28, 2021

Aleya Harris, CPCE and founder and owner of Flourish Marketing , said the last year has been full of ups and downs. We invited her to chat with us and shed light on the strategies behind future-proofing your event business with an effective marketing funnel and email marketing strategy. ” . .

Marketing 73

Marketing Banking Social Media Events 73

Hubilo Blog

AUGUST 19, 2021

Events have been an innate part of customer engagement and interaction for brands. Virtual events are a blessing for your brand. And here are 8 reasons why you should give them a fair chance if you haven’t already. And here are 8 reasons why you should give them a fair chance if you haven’t already.

2021 97

2021 2019 Speakers Education 97

EventBank Insights

OCTOBER 13, 2017

Lemkin’s secret was content marketing. That sounds like a pipe dream to most event marketers. But it’s totally within your reach if you get an early start creating content that resonates with your target audience. Here are the five best content marketing tactics to get more attendees to your next event.

Marketing 84

Marketing Speakers 2011 Conference 84

QC Event School

JUNE 27, 2022

In this article, we’ll discuss 25 of the best tools to grow your event planning business and find success in this exciting industry. In particular, we’ll look at software tools, business tools, and on-the-job supplies that’ll help you reach your goals. PRO TIP: Is event planning your DREAM job? Here’s the full list!

Event Planning 105

Event Planning Social Media Insurance Events 105

Nunify

NOVEMBER 21, 2021

Webinars and video-conferences have been a part of corporate work culture for sometime now. Besides webinars, the other formats of virtual events are virtual conferences, virtual trade shows, online product launches, virtual fireside chats, virtual job fairs, and lots more. Define your end goals. So, dive in !!!

Trade Shows 52

Trade Shows Events Conference Technology 52

Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. Get your community fired up before the event starts. The week before your event kicks off is a crucial marketing period. Make the most of your event platform.

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. Get your community fired up before the event starts. The week before your event kicks off is a crucial marketing period. Make the most of your event platform.

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Planning Pod

JULY 27, 2022

However, if that’s the case, why do so many event and hospitality professionals stop trying to improve their sales processes once they get comfortable? However, if that’s the case, why do so many event and hospitality professionals stop trying to improve their sales processes once they get comfortable? source: Hubspot ).

Venues 103

Venues Hospitality Contracts Events 103

Eventscase Blog

NOVEMBER 13, 2023

Simply put, event strategy is a company’s ability to develop a purposeful and data-informed events programme across all in-person, virtual, and hybrid events. Event strategy is the roadmap to what a company hopes to achieve with their meetings and events and how one would go about achieving that success.

Trade Shows 52

Trade Shows Sponsorships Corporate Events Food and Beverage 52

Nunify

AUGUST 2, 2023

You’ve put in the effort to create your event app, and it’s now out in the world. How do you can boost downloads for your mobile event app ? In this guide I unlock some industry secrets that’ll make your app the talk of the event. Every fiber of you screams, “I’ve got to be part of this!”

Event Apps 52

Event Apps 2023 Social Media Speakers 52

QC Event School

SEPTEMBER 7, 2022

In this article, we will provide a step-by-step guide on how to start your career in this exciting industry. For example, you’ll need to help your clients book hotel rooms, transportation, and activities for their guests. Want to know how to become a destination wedding planner? It’s not as difficult as you might think!

Travel 108

Travel Social Media Advertising Transportation 108

Nunify

FEBRUARY 13, 2024

If so, becoming an event planner could be your ideal career path. But where should you start? Consider factors such as your learning style, budget, time availability, and career objectives. Do you have a passion for creating unforgettable experiences? Does the glitz and glamour of meticulously planned events excite you?

2024 52

2024 Education Contracts Social Media 52

Eventsforce

MARCH 11, 2021

In your inbox, every week. . Have a look at the top tech stories you don’t want to miss: BizBash: What is Clubhouse and How Should Event Profs Be Using It. Have a look at the top tech stories you don’t want to miss: BizBash: What is Clubhouse and How Should Event Profs Be Using It. And event marketers are watching it closely.

Tech 92

Tech Social Media Wireless Event Tech 92

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove.

Event Marketing 110

Event Marketing Marketing Tech Events 110

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. Yet, nothing seems to significantly impact your bottom line. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. What is webinar marketing?

Marketing 147

Marketing Social Media Education Technology 147

Endless Events

JULY 6, 2018

Why not grab some ideas from other conferences like E3? The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Also, don’t forget your own employees. Give Your Meeting Audience a Pleasant Surprise. Let’s jump in!

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

The MICE

JULY 26, 2021

Vaibhav Jain, CEO & Founder at Hubilo , spoke about The Radical Reimagination of Engagement and the fast pace of how the events industry is evolving, ‘In the 90s, there were three things that set into motion the revolution in the events industry: webcams, the internet and the web ex (which introduced the webinar).

Social Media 65

Social Media Speakers Events Education 65

The MICE

SEPTEMBER 9, 2021

VOK DAMS is a great example of an event agency that has been successfully implementing virtual and hybrid event strategies for the past 18 months. This blog post has been edited for brevity and clarity. I interviewed Hannes Putzig, Director of Strategic Solutions at VOK DAMS about measuring the success of hybrid events.

Trade Shows 52

Trade Shows Social Media Events B2B 52

The MICE

MAY 2, 2022

Natasha and Colja are based in the UK and Germany respectively, and it was important to hear the different perspectives on how ready the markets are for live events. . Good news for the events industry – live events are back, as most countries no longer have strict COVID-19 restrictions. According to Natasha, ‘In the U.K.

2022 52

2022 Contracts Transportation 2019 52