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How Trade Shows Can Use Beacon to Woo Attendees

GEVME

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In simple terms, beacons are a location-based technology that utilise Bluetooth signals.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Lead Retrieval Event Apps: Unlock Lead Generation with a Tap

Nunify

Ever felt lost in a sea of business cards after an event? Lead retrieval apps are here to change that. They’re event apps designed to make collecting and managing attendee information a breeze, especially for exhibitors and lead generation. That’s where a lead retrieval app steps in.

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Virtual Trade Shows FAQ: 12 Questions Event Planners Ask

e2m.live

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Virtual Event Apps vs Webinars vs Video Meetings

e2m.live

However, to give up on events altogether is clearly not an option. Event managers are looking for reliable, scalable solutions to host virtual events. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Virtual Event Apps are Far More Interactive.

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How to Make the Most of Your Hybrid Trade Show in 2022

webMOBI

The hybrid trade show is a new way to market products and services to potential customers. This type of trade show combines the best features of conventional trade shows and webinars. Hybrid trade shows are interactive and allow attendees to ask questions during presentations.

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The Future of Trade Show Tech: AR is Coming

Core-apps

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.