SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing. So how exactly do you do that?

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Trade Shows B2B Fashion Social Media 52

Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Smart event organizers start early, using the event hashtag on social media. Create Critical Mass.

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Trade Shows B2B Travel Social Media 42

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

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Advertising B2B Event Marketing Marketing 108

Nunify

FEBRUARY 16, 2024

B2B events – Business and trade events B2B events are typically organized by trade associations, professional event organizers, or the companies themselves looking to showcase their products or services What is the purpose of B2B events ? Atmosphere: Collaborative, informative, fun and energetic.

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Hubilo Blog

MARCH 7, 2020

Rachel in her wide career of journalism and events has mastered Trade Shows. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Rachel Wimberly : Another passionate and amazing women leader in the events industry!

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Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share. The best moments are going to be unexpected and interactive.

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Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

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Social Media B2B Tech Marketing 176

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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ePly

APRIL 25, 2022

The B2B trade show market is expected to make a big comeback by 2024 with a projected worth of $14.5B ( NPWS ).  This article focuses on maximizing the utility of QR codes; however, that does not mean you should do away with print media but instead focus on making it actionable and engaging.

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Eventscase Blog

FEBRUARY 8, 2024

Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, social media advertising and web analytics, for effective event promotion. Consider platforms that allow for social media integration, detailed analytics, and exceptional customer support.

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Social Media Advertising B2C Sustainability 52

Eventinterface

JULY 2, 2016

When you secure a spot at a trade show or event, do not go in all guns blazing. Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Create hashtags and create a buzz.

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GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Trade Shows B2B Social Media Advertising 136

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 98

Social Media Advertising B2B B2C 98

Event Industry News

APRIL 8, 2019

Help editors become ambassadors. If you want an overseas editor to talk about your trade show nothing is going to beat them experiencing it first-hand. So consider running paid for media delegations. Take an honest look at your show features. So be prepared to translate your news.

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Trade Shows B2B Banking Social Media 104

Hubilo Blog

FEBRUARY 5, 2019

With every year that passes by, event industry and trade show sector has something new to engage the audience. So, here is an article showcasing the latest trade show tech trends for the current year of 2019. To know more about the event technology to be used in trade shows for 2019, read here.

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Event Geek

MAY 25, 2016

Though social media and the internet play an ever-increasing role in networking, the simple truth of the matter is that humans are hard-wired to form deeper, more meaningful connections in-person. That’s exactly why marketing events are so important for b2b marketers. Questions to ask about every b2b event you'd like to attend.

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Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. That is the highly competitive nature of today’s trade show landscape. Many factors play a role here, from technology to the natural charm of your trade show staff.

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Trade Shows B2B Entertainment Travel 82

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.

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Stova

OCTOBER 26, 2023

Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online. Similar to the way social media suggests new connections, AI event matchmaking connects eventgoers who share interests, industries, and other specified criteria. Then, pump up engagement with a social media event wall.

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PCMA Convene

JUNE 22, 2020

For the past several months, event organizers — skilled in producing trade shows and conferences in physical environments — have been navigating the uncharted terrain of digital events, many for the first time.

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Marketing Trade Shows B2B Social Media 126

Eventscase Blog

JULY 27, 2023

Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. They offer incentives to influencers who promote the event via their social media platforms. Food is a great way to get people excited.

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Social Media Marketing Events Trade Shows 52

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference.

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Marketing Event Marketing Trade Shows Ecommerce 60

e2m.live

MAY 20, 2020

Apart from the default live Q&A and polling features, a virtual event app comes with a social wall of its own. You can set up event-specific social media walls and can select the top attendee image/images to posts on your company’s social media handles. Virtual Trade Show Booth. And much more….

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Event Apps Meetings Trade Shows Social Media 98

Endless Events

NOVEMBER 2, 2021

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. Creating an ideal attendee experience is almost second nature to her.

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Trade Shows 2007 Education Events 127

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 52

Social Media Advertising B2B B2C 52

Plan Your Meetings

SEPTEMBER 3, 2018

RELATED STORY: 10 lessons for creating social media videos. Select the right social media channels. And in 2018, people are on social media. However, the success of your promotional message depends on how well you execute a social strategy as well as choosing the right platforms.

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Social Media B2B Marketing Trade Shows 58

Socio Events

JULY 17, 2019

Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Consider that: 22% of B2B organizations’ marketing budgets is spent on events. MarketingCharts ) 68% of B2B marketers agree that live events generate the most leads. MarketingCharts ). MarketingCharts ).

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Trade Shows B2B Wireless Social Media 71

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Use your inside sales people or a B2B telemarketing service to follow up on the phone. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

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Marketing B2B Trade Shows Social Media 167

NVOLV

MAY 2, 2018

According to Statista , only 14% of B2B marketers’ budgets are being allocated for in-person trade shows in 2015. Insights from Social Media. Social media is a powerful tool to help you improve your events and create experiences that last.

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Social Media Event Apps 2015 Trade Shows 49

Event Industry News

JULY 28, 2018

Yes, many of them are born mobile and could be classified as social media loving Gen Z’s, however a 60-year old baby boomer that lives on their tablet could be considered an e-literate, too. Maintaining relevance in the B2B world. I saw a great application of tech at a B2B event recently.

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PCMA Convene

JULY 31, 2017

Early on the CVB realized that, even after pumping up traditional efforts — investing in a larger trade-show booth and a new ad campaign — it needed to try something different to catch the attention of event organizers who typically skim over its name. Why choose a leisure-travel writer instead of a traditional meeting planner?

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Marketing Meetings Social Media 2013 81

Hubilo Blog

AUGUST 20, 2019

Defining event success itself is a maiden attempt for many enterprises, conference organizers or trade show hosts. . B2B or B2C. B2B or B2C. Events, trade shows, conferences are no different. Additionally, event profs can have a dedicated owned media in their website. For example: Exhibition?—?measure,

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Trade Shows Social Media B2C Events 40

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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Socio Events

JULY 17, 2019

Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Consider that: 22% of B2B organizations’ marketing budgets goes toward events. MarketingCharts ) 68% of B2B marketers agree that live events generate the most leads. MarketingCharts ). MarketingCharts ).

Trade Shows 52

Trade Shows B2B Wireless Social Media 52