Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

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Trade Shows B2B Fashion Social Media 52

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

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Advertising B2B Event Marketing Marketing 108

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Smart event organizers start early, using the event hashtag on social media. Create Critical Mass.

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Trade Shows B2B Travel Social Media 45

PCMA Convene

JUNE 22, 2020

When marketing your digital event, focus on initiatives that set it apart from others, like innovative virtual trainings, breakout discussions, or happy hours. You have to work even harder at marketing the experiential aspects of online events. RELATED: 8 Steps for Marketing Your Virtual Event. Track and test them.

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Marketing Trade Shows B2B Social Media 126

Nunify

FEBRUARY 16, 2024

Product Launches Theme: Introducing a new product or service to the market with a splash, generating buzz and leads. Activities: Product demonstrations, sales training sessions, keynote speeches on market trends, award ceremonies and cultural entertainment. Atmosphere: Collaborative, informative, fun and energetic.

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Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

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Hubilo Blog

MARCH 7, 2020

Rachel in her wide career of journalism and events has mastered Trade Shows. Helen’s marketing and events career span of over 20 years. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. She truly loves her job!

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Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic. It’s an all too common problem. Fill Calendars.

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Marketing B2B Trade Shows Social Media 167

ePly

APRIL 25, 2022

The B2B trade show market is expected to make a big comeback by 2024 with a projected worth of $14.5B ( NPWS ).  Additionally and perhaps equally important, a dynamic QR code provides valuable information such as time, location, and devices to be tracked – an obvious goldmine for any marketer ( QR Code Generator ).

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Trade Shows B2B 2024 Social Media 62

Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share. The best moments are going to be unexpected and interactive.

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Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

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Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.

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Marketing Event Marketing Trade Shows Ecommerce 60

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 98

Social Media Advertising B2B B2C 98

Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. It should offer a user-friendly interface, customisation options, and integrated marketing tools to promote the event effectively.

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Social Media Advertising B2C Sustainability 52

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

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Marketing Meetings Social Media 2013 81

Eventinterface

JULY 2, 2016

When you secure a spot at a trade show or event, do not go in all guns blazing. Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Create hashtags and create a buzz.

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Conference Trade Shows B2C Social Media 124

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Trade Shows B2B Social Media Advertising 136

Event Geek

MAY 25, 2016

Networking is everything in today’s world--and that is especially true when it comes to the marketing industry. Though social media and the internet play an ever-increasing role in networking, the simple truth of the matter is that humans are hard-wired to form deeper, more meaningful connections in-person. Download Worksheet.

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B2B Trade Shows Social Media Conference 60

Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. Marketing an event isn’t a piece of cake.

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Hubilo Blog

FEBRUARY 5, 2019

With every year that passes by, event industry and trade show sector has something new to engage the audience. So, here is an article showcasing the latest trade show tech trends for the current year of 2019. To know more about the event technology to be used in trade shows for 2019, read here.

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B2C Trade Shows 2019 B2B 61

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. That is the highly competitive nature of today’s trade show landscape. Many factors play a role here, from technology to the natural charm of your trade show staff.

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Trade Shows B2B Entertainment Travel 82

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 52

Social Media Advertising B2B B2C 52

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic. It’s an all too common problem. Fill Calendars.

Marketing 60

Marketing B2B Trade Shows Social Media 60

Endless Events

NOVEMBER 2, 2021

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. Creating an ideal attendee experience is almost second nature to her.

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Stova

OCTOBER 26, 2023

The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online. Then, pump up engagement with a social media event wall. But interest in shorter gatherings is strong.

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2024 Social Media Event Apps 2030 52

e2m.live

MAY 20, 2020

Apart from the default live Q&A and polling features, a virtual event app comes with a social wall of its own. You can set up event-specific social media walls and can select the top attendee image/images to posts on your company’s social media handles. Virtual Trade Show Booth. And much more….

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Event Apps Meetings Trade Shows Social Media 98

Plan Your Meetings

SEPTEMBER 3, 2018

and creating that spark is what marketers live for. Marketers should pay attention to this insight because it goes straight to the heart of why consumers get excited about certain things. RELATED STORY: 10 lessons for creating social media videos. Select the right social media channels.

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Social Media B2B Marketing Trade Shows 58

Socio Events

JULY 17, 2019

Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Consider that: 22% of B2B organizations’ marketing budgets is spent on events. MarketingCharts ) 68% of B2B marketers agree that live events generate the most leads. MarketingCharts ).

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Trade Shows B2B Wireless Social Media 71

NVOLV

MAY 2, 2018

According to Statista , only 14% of B2B marketers’ budgets are being allocated for in-person trade shows in 2015. For this purpose, marketers are under constant pressure to find the numbers that matter when it comes to proving value. It gives a good picture of who showed up at the event.

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Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.

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Advertising 2019 Conference Social Media 77

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers.

Social Media 83

Social Media Corporate Events B2B Marketing 83

Socio Events

JULY 17, 2019

Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Consider that: 22% of B2B organizations’ marketing budgets goes toward events. MarketingCharts ) 68% of B2B marketers agree that live events generate the most leads. MarketingCharts ).

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Trade Shows B2B Wireless Social Media 52

Hubilo Blog

MAY 21, 2019

Even though social media and other technologically advanced marketing platforms continue to influence the advertising industry, keep in mind that there’s no substitute for person-to-person exchange in marketing. This Chicago-based firm invested significantly in an upcoming trade show across various marketing channels.

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Trade Shows Food and Beverage B2B Banking 45

Event Industry News

JULY 28, 2018

It’s a known fact – as with any form of marketing – that events are most effective when we create and deliver them with a particular audience/s in mind. Yes, many of them are born mobile and could be classified as social media loving Gen Z’s, however a 60-year old baby boomer that lives on their tablet could be considered an e-literate, too.

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B2B 2012 Trade Shows Tech 49

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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