Attendease
FEBRUARY 7, 2022
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
Event Marketer
JULY 19, 2023
But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Map the emotional journey.
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Event Marketer
JANUARY 8, 2024
They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. 7) and New York (on Jan.
Event Industry News
MARCH 7, 2019
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Key services and sectors served: We’re about what’s right.
Hubilo Blog
AUGUST 5, 2020
These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Portfolia: Corporate events, social & cultural events, artists, social media management, corporate videos.
Guidebook
JULY 17, 2016
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Corporate Events Producer, Go! ” Dayna Rosen. Experience Design.
Certain
JUNE 21, 2017
B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. Though digital marketing and buying channels have delivered advantages to B2C for some time, there have been challenges too. What a way to amplify a brand!
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