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Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” 8) to get pumped up for the show’s new chapter, set in Alaska, with the help of its “frozen billboards.” 7) and New York (on Jan.

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Agency Spotlight: Kemosabe

Event Industry News

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Key services and sectors served: We’re about what’s right.

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Top 17 virtual event management companies (event planners) to partner with in 2020 and beyond

Hubilo Blog

All this with the pure intent of solving the problems of their customers and helping them deliver memorable events online. They know and must know about the latest event technologies, easy-to use virtual event management platforms and keep themselves abreast of the new trends and perspectives that are shaping up in the event industry.

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Amplify Your E-Commerce Sales with Pop-up Shops

Certain

B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. Though digital marketing and buying channels have delivered advantages to B2C for some time, there have been challenges too. What a way to amplify a brand!

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. Work together on social media content and promotions.

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25 Ingenious Offline Marketing Examples

Bizzabo

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.