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The Motorist – Spotlight on Unique Venues

Event Industry News

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

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Brandfuel enhances its offering with a host of senior Creative hires

Event Industry News

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media. Brandfuel’s multidisciplinary Creative team is at the heart of its project delivery.

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Great Places to Work in Experiential 2023: Pinnacle

Event Marketer

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

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Moving Beyond Digital Advertising with Attendee Acquisition Widget

a2z Innovation Insider

See the chart below listing digital ad performance metrics from Doubleclick as well as the table which summarizes the stats for a sampling of recent events leveraging AAW. Automotive. Automotive. AAW – Impressions, Clicks & CTR. . Impressions. Technology. Comprehensive reporting. – Crystal Fusion Technologies.

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Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

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Guest Blog: No pay no play, should agencies get paid to pitch?

Event Industry News

am, walking 25,000 steps at conference and rated by Forbes as the fifth most stressful job. Several years ago, I had to walk away from pitching for an account with a major automotive client as I was told; unless I took the head of communications on two long haul fam trips I would not win the business.

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The shift towards experiential marketing

Oveit

Or to include experiential marketing campaigns as part of their existing events. What is experiential marketing? A wonderful example is the Piano Staircase, from Volkswagen, a campaign that at first has almost no connection with an automotive company. And definitely will make you remember the brand.