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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Nvidia GTC Nvidia’s ceo speaks at GTC 2023. 2023 sponsors included Ben & Jerry’s, Smirnoff, Champion and Chase.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Eastside Rooms survey reveals sponsorship woes for associations

Prestige Events Magazine

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

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The Complete Guide to Event Sponsorship 2023

Stova

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.

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Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas

Event Marketer

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023. The first thing is to prioritize. You can’t do everything. We’ll see you in May. Let’s grow.

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