Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

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Event Industry News

FEBRUARY 9, 2022

In 2022, with this coronavirus ‘controlled’ to an extent at least, the hope is for events to be able to mix in much more flesh and blood traffic to the event model, backed up/enhanced by the best in contemporary thinking. Canapii: Top event trends we expect to see in 2022. Conference Compass: Top Tech for 2022.

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Expo Pass

FEBRUARY 16, 2022

So to keep you up to speed, these are our top 5 event safety updates of 2022 (so far). CES 2022 supplied each attendee with two rapid tests when they received their badge. Rapid testing, combined with shorter periods of quarantine and isolation, should give attendees more freedom to attend in-person and hybrid events in 2022.

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Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. While I agree in principle, I think the future is so much more than hybrid.

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Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Endless Events

JANUARY 28, 2022

Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of event technology moving forward. Most trends in our guide are beginner-friendly.

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Canadian Special Events

JUNE 3, 2022

Winners will be announced live in person at the CEA Gala on September 28, 2022, at Liberty Grand Entertainment Centre, Toronto, Ontario. 2022 Canadian Event Awards Finalists. Best Experiential Marketing Event. Citizen Relations LP, Toronto, ON, for PC Insiders Report Holiday 2022 – The Living Page. bb Blanc Inc.,

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PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Increase your exposure through added PR efforts.

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Smart Meetings

DECEMBER 22, 2021

If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Our wish for 2022 is that all virtual events incorporate a little more “wow.” Meet the 2020 Planners of the Year. Meet the 2019 Planners of the Year. Meet the 2018 Planners of the Year.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Eventscase Blog

NOVEMBER 9, 2022

LAST ‘WHAT’S UP’ EVENT OF 2022. We will close this series of quarterly events for the English-speaking market on November 23rd at 11 a.m. (UK ANNIVERSARY SURPRISE FOR ETL 2022. We are hosting representatives from event agencies in Spain and we’re flying them to London to attend Event Tech Live 2022.

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Eventscase Blog

JULY 14, 2022

We all want and need these days to rest up and recover for the final leg of the year, and to allow us to come back even stronger with more enthusiasm to finish off 2022. Eventscase has participated in the best way it knows how, offering the technology for this meeting to take place in PANGEA The Travel Store, Madrid on July 11th.

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Socio Events

AUGUST 10, 2022

For example, the High Point Market is the largest furnishings industry trade show in the world. Its host, International Market Centers (IMC), was forced to pivot to virtual in response to pandemic crowd restrictions. Include sponsored sessions to drive sponsorship engagement. Sponsors are essential to any type of event.

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Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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PCMA Convene

FEBRUARY 20, 2023

One event planner predicted in 2012 that that keynote speakers would give their presentation from the new orbiting space station in 2022. In July 2022, NASA flight engineers Jessica Watkins (left) and Kjell Lindgren addressed International Space Station Research and Development conference attendees from aboard the space station.

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EventMB

MAY 22, 2022

Make It Easy to Buy: Implement a Meeting Room. Creating a meeting space in your booth is an awesome way to hold your attendees’ attention and give them the opportunity to speak with you in a private setting. Bonus tip: allow and encourage attendees to make appointments to speak with your team in the meeting room.

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Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Eventtia

JANUARY 11, 2022

It’s no secret that hybrid event has made it big throughout 2021, and is here to stay in 2022 and forward. A hybrid event is designed to give event organizers the best of both worlds, and in this guide, we will help you figure out all you need to know about hosting and managing a hybrid event in 2022. And others. Conclusion.

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SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Marketing and sales events. Team meetings. Hybrid events can make more of a lasting impression than other meeting types because virtual content can live longer and continually be accessed and viewed.

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Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

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Eventscase Blog

SEPTEMBER 29, 2022

The ‘eventoplus Awards’ highlights top performers in the events and meetings sector in Spain and Portugal. It is a meeting point and forum to reflect on sustainable tourism and the different transformations that we can expect in this specific segment of the events industry. Renewed sponsorships. Eventoplus Awards.

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Eventscase Blog

OCTOBER 12, 2022

October marks the beginning of the last quarter of the year and it’s almost mind-boggling when it seems like yesterday when we eagerly kick-started 2022. On November 15th to 17th, we are happy to announce that we will be at Event Tech Live 2022 in London.

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Smart Meetings

DECEMBER 19, 2023

Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. This can have a ripple effect that extends far beyond the event itself.

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Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

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InitLive

NOVEMBER 10, 2022

Variable expenses are all the extra things that depend on your number of attendees, marketing costs, and all the extra touches that make your event unique. Marketing and advertising. Social Media Marketing World went from an event with only 50 staff to more than 200 staff. Vendor and sponsorship information.

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Event Marketer

MAY 9, 2022

Doja Cat herself stopped by to meet the BMW Road to Coachella influencer crew and shoot social content. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Agency: Duncan Channon.

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Event Industry News

AUGUST 25, 2022

Event Tech Live confirmed today that market-leading meetings, events, and hospitality technology provider Cvent, will be one of the sponsors for Event Tech Live’s (ETL) London Launchpad event. Event Tech Live London 2022 takes place at Excel London on November 16th and 17th.

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Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

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Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Event Marketer

APRIL 18, 2022

Inspired by the show’s murder mystery that takes place during an annual hot dog eating contest in Argyle, OH, the dinner offered fans and the press a chance to meet Bob and Nate, enjoy live jazz music and network. More SXSW 2022 Coverage: Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity. Audible Inc.

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Prestige Events Magazine

AUGUST 29, 2023

For meeting and events that take place at one of the collection’s hotels in March 2024, Exclusive Collection, through its partnership with event:decision, will sponsor formalised reporting and impacts of confirmed client events.

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Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

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Event Industry News

DECEMBER 9, 2021

The second keynote speaker was the incredible Melissa Noakes, Head of Sponsorship and Events for Santander. Fantastic, insightful and inspiring talks and advice given by over 50 leading professionals and it was a pleasure to meet so many of them’. (PG Second year student). PG student in International Events Management). ‘I

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PCMA Convene

JANUARY 25, 2021

If the pandemic has taught us anything, it’s that we should optimize the benefits of this content by thinking beyond the three-day in-person or virtual meeting experience. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. A Bridge to Recovery.

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Stova

MARCH 7, 2023

Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? What emerging trends will shape the industry, and how can technology help you make the most of new market realities? What products are gaining traction?

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SpotMe Blog

AUGUST 25, 2022

Marketing events with various participant tiers. Marketing content that can be reused. A solid starting point will guide you as you work to meet your goals and objectives. And meet your audience’s needs. How you will market your event . How you will recruit your speakers, sponsorships, and partnerships.

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