Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

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Sponsorships 2022 Management Marketing 98

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

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Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

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Sponsorships Sports Social Media Contracts 101

Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

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2022 Sponsorships Sports 2021 114

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Sponsorships 2022 Sports Marketing 90

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

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Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Odd/ Even Pricing. Selling online.

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2022 Social Media Advertising Financial 195

Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 82

Event Industry News

FEBRUARY 9, 2022

In 2022, with this coronavirus ‘controlled’ to an extent at least, the hope is for events to be able to mix in much more flesh and blood traffic to the event model, backed up/enhanced by the best in contemporary thinking. Canapii: Top event trends we expect to see in 2022. Conference Compass: Top Tech for 2022.

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Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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2023 Food and Beverage 2022 Transportation 222

Expo Pass

FEBRUARY 16, 2022

So to keep you up to speed, these are our top 5 event safety updates of 2022 (so far). CES 2022 supplied each attendee with two rapid tests when they received their badge. Rapid testing, combined with shorter periods of quarantine and isolation, should give attendees more freedom to attend in-person and hybrid events in 2022.

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2022 Hospitality 2021 Sponsorships 121

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Sponsorships Social Media Financial Speakers 52

Canadian Special Events

JUNE 3, 2022

Winners will be announced live in person at the CEA Gala on September 28, 2022, at Liberty Grand Entertainment Centre, Toronto, Ontario. 2022 Canadian Event Awards Finalists. Best Experiential Marketing Event. Citizen Relations LP, Toronto, ON, for PC Insiders Report Holiday 2022 – The Living Page. bb Blanc Inc.,

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2022 2021 Tourism Entertainment 105

Endless Events

JANUARY 28, 2022

Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of event technology moving forward. Innovative Event Trends 2022.

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2022 Sponsorships Event Technology 2020 71

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

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2022 Sponsorships Fashion 2021 84

Event Industry News

JULY 7, 2022

Washington-based MeetingPlay + Aventri + eventcore will be the registration partner for Event Tech Live London (ETL) 2022, at Excel London on November 16th and 17th, organisers have announced. Contact sales@eventtechlive for sponsorship and exhibiting opportunities.

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Event Tech Tech 2022 Sponsorships 72

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

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PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Increase your exposure through added PR efforts.

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2022 Retail Travel Tourism 98

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Marketing Food and Beverage Sponsorships Tech 128

SevenEvents

MAY 17, 2022

you can use that later to improve your content and marketing. networking and sponsorship showcase opportunities. you can use that later to improve your content and marketing. networking and sponsorship showcase opportunities. you can use that later to improve your content and marketing. event data analytics.

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2022 Sponsorships Entertainment Travel 59

Event Industry News

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year. Shortlist announced February 2022. Live Awards Ceremony April 2022.

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2022 2021 Sponsorships Consulting 64

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

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Conference Sponsorships Education 2022 366

Prestige Events Magazine

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year. Shortlist announced February 2022. Live Awards Ceremony April 2022.

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2022 2021 Sponsorships Consulting 59

Eventscase Blog

NOVEMBER 9, 2022

LAST ‘WHAT’S UP’ EVENT OF 2022. We will close this series of quarterly events for the English-speaking market on November 23rd at 11 a.m. (UK ANNIVERSARY SURPRISE FOR ETL 2022. We are hosting representatives from event agencies in Spain and we’re flying them to London to attend Event Tech Live 2022.

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2022 Negotiating Social Media Tech 52

Socio Events

AUGUST 10, 2022

For example, the High Point Market is the largest furnishings industry trade show in the world. Its host, International Market Centers (IMC), was forced to pivot to virtual in response to pandemic crowd restrictions. Include sponsored sessions to drive sponsorship engagement. Sponsors are essential to any type of event.

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Event Ideas 2022 Trade Shows Sponsorships 52

Skiddle

OCTOBER 7, 2022

Upcoming seasonal events the likes of Oktoberfest, Halloween, Bonfire Night and the 2022 Qatar World Cup take precedence through the autumn months. One of the safest digital wallet services on the market, PayPal offers its users a variety of ways to pay for services and products online. In other news. Start listing your events today !

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Sponsorships Social Media Government 2022 52

Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation.

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Event Technology Technology 2022 Sponsorships 59

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Sponsorships Education Banking Social Media 273

Eventtia

JANUARY 11, 2022

It’s no secret that hybrid event has made it big throughout 2021, and is here to stay in 2022 and forward. A hybrid event is designed to give event organizers the best of both worlds, and in this guide, we will help you figure out all you need to know about hosting and managing a hybrid event in 2022. And others. Conclusion.

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2022 Event Management Management Food and Beverage 62

Eventscase Blog

JULY 14, 2022

We all want and need these days to rest up and recover for the final leg of the year, and to allow us to come back even stronger with more enthusiasm to finish off 2022. CONFERENCES & EVENTS Awards 2022. What better way to spend these sun-filled days than with events. dearukraine: AEVEA members-only event.

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2022 Contracts Sustainability Technology 52

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. So, the activation is new and exciting each year, but around the 100th year, we wanted it to be our largest.”

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Insurance Sponsorships 2009 2022 91

EventMB

MAY 22, 2022

Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market. Credit: Gradien.

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Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Food and Beverage Retail 2022 Sponsorships 110

InitLive

NOVEMBER 10, 2022

Variable expenses are all the extra things that depend on your number of attendees, marketing costs, and all the extra touches that make your event unique. Marketing and advertising. Social Media Marketing World went from an event with only 50 staff to more than 200 staff. Vendor and sponsorship information.

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Conference Planning Conference 2022 Speakers 62