First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
With the Florida heat reaching 85 degrees, it was essential for race fans to stay hydrated, and sponsor Liquid I.V. This multiyear partnership is much larger than a collaboration; it’s a really high-reach, high-impact cultural tentpole event that amplifies our brand in a very highly emerging white space.” Liquid I.V. had them covered.
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