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How Trade Shows Can Use Beacon to Woo Attendees

GEVME

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In simple terms, beacons are a location-based technology that utilise Bluetooth signals.

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Orlando trade show demonstrates ability for live events to return safely

Event Industry News

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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How the First Major B2B Trade Show So Far in 2021 Pulled It Off

PCMA Convene

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. The show floor was 100,000 net square feet.

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Arabian Travel Market Swears by Live Events, But Won’t Give Up on Virtual Yet

EventMB

The Arabian Travel Market (ATM) that concluded in Dubai on May 12 is testament to the fact that live events are irreplaceable and no virtual extravaganza can replace the human element of in-person events. Arabian Travel Market 2021 was one of the very first travel trade shows to take place in Dubai last year.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app.