Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

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Expo Pass

JUNE 1, 2021

Hybrid and in-person events are officially on the books, and we have to say it’s making things feel a little more normal these days. The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond.

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SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

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Attendease

MAY 27, 2021

Caitlin has been with PCMA for nearly six years and has created and managed the digital event experiences for PCMA flagship events, and has also been planning and producing some of PCMA virtual and hybrid experiences pre-pandemic and throughout the pandemic. This is something that we are continuing on for this event for Educon in 2021.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Endless Events

APRIL 9, 2021

After more than a year of helping planners navigate the complex world of virtual events, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. We get it – budgeting isn’t fun for anyone! Initial Considerations.

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Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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Endless Events

MARCH 15, 2022

Hubilo is the leading global virtual and hybrid event technology company. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don’ts of the events industry, as learned in 2021. When the pandemic hit, all the events started getting canceled or postponed.

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Marketo Events

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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Endless Events

DECEMBER 2, 2021

November might generally be an uneventful month, but not for the events industry. This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. It’s a quintessential Event Brew episode, so don’t miss it out! IMEX America 2021 & COVID Compliance.

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ePly

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

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Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.

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Event Age by Swapcard

AUGUST 3, 2021

Paris, France - Swapcard , leading virtual, hybrid and physical events platform, and DMEXCO announced today the launch of a partnership for the 2021 edition of Europe’s leading digital marketing & tech event.

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

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Expo Pass

DECEMBER 20, 2021

We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. But our favorite way to find out what’s going on with events is looking at which Expo articles people are reading the most! That does sound like 2021 in a nutshell, doesn’t it? Keep reading for our most popular articles of 2021.

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Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

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Smart Meetings

APRIL 25, 2024

The secret to planning a not-boring virtual event might be to pull a George Costanza. Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events. Guess what? People want to go.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Industry News

OCTOBER 1, 2021

The Event Technology Awards (ETA) 2021 is pleased to announce PR company 52eight3 as Best Use of Technology for a Marketing Event sponsor. Award ceremonies like this help organisers recognise the stand-out players in the market. “I I have watched the ETA go from strength-to-strength,” Morhen adds.

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Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

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PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. We need to adopt a new strategy to set our events on a new path of success. Events must once again be drivers of revenue and profitable organizational growth.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event, E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Marketo Events

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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PCMA Convene

MAY 25, 2021

The majority of 100-plus North American organizers recently surveyed by the GBTA said that they are interested in using event technology tools to deliver “a more engaging and immersive online event,” including online registration, post-event attendee surveys, attendee tracking and lead tracking, and mobile event apps.

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Endless Events

MARCH 23, 2021

For weeks, we have been discussing virtual and hybrid events, engagement strategies, and all kinds of other pandemic-related issues. Today, it’s time for something different, but just as relevant: we will talk about diversity in events as of 2021. Today’s event icon is William S. Welcome To #EventIcons, Will!

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Event Certificate

SEPTEMBER 5, 2021

We have rounded up a list of 10 favorite event planning books from some of the best authors in the industry. These books provide a comprehensive list of materials covering topics from event planning logistics to business promotion. There are many ways to learn event and wedding planning. This can […].

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SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? What requirements should you look for in a virtual event RFP? Who should be involved in the virtual event RFP process? And why run one?

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SmartMeetings

FEBRUARY 11, 2021

But how will it affect 2021 budgets? The same forces (perceived cost savings, enhanced convenience, health concerns) that have exalted the benefits of working from home also wreak havoc on in-person event attendance. His strengths include sales, marketing, operations and revenue optimization. New Paradigm, New Challenges.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event , E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. GES Events.

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Event Marketer

JULY 13, 2021

The latest edition of Event Track 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering. … The post Event Track 2021 appeared first on Event Marketer.

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Floktu

DECEMBER 15, 2020

The Event Industry saw many changes and painful cancellations in 2020, but it doesn’t mean the perfect event isn’t possible in 2021. Whether you’re planning a large scale or small gathering, follow these 5 tips for a successful event. . The Event That Gives back. Sustainability Is Key. Sustainability Is Key.

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Expo Pass

MAY 27, 2021

To help you make real connections meeting in-person, these are our top networking trends and predictions for 2021. Levy developed this theory after hosting events where influencers would simply make dinner together. Attendees and organizers can apply this theory to upcoming events. Who can blame them?)

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PCMA Convene

JANUARY 27, 2021

based market research firm, has just published its Top 10 Global Consumer Trends for 2021 , which provides insights for the business events industry. Resilience and adaptability are the driving forces behind these top global and consumer trends in 2021. Euromonitor International, a London, U.K.–based

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