Why Building an Event Community is a Hot Trend for 2021

Eventmobi

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over.

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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. The post Introducing the 2021 Event Planning Playbook appeared first on Event Farm.

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IMEX America 2021: Back In Las Vegas!

Endless Events

This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID.

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

The Best Free Ways to Market Your Event

Picatic by Eventbrite

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. So the big question to ponder for 2021 and beyond is: Will those — especially global and non-members — who’ve attended virtual events this year return?

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Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite BoostReach more people, sell more tickets, build your brand.

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10 Books Every Event Planner Should Be Reading in 2021

Event Certificate

The post 10 Books Every Event Planner Should Be Reading in 2021 appeared first on EVENT PLANNING CERTIFICATE. We have rounded up a list of 10 favorite event planning books from some of the best authors in the industry.

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The 2021 It List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual guide to the top 100 agencies serving the event marketing industry. Our selection process for the 2021 It List zeroed in on differentiated offerings, future plans, creative work and, most importantly, results. Meet the Top 100 Event Agencies of 2021.

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How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

How Will Hybrid Meetings Hit 2021 Budgets?

SmartMeetings

But how will it affect 2021 budgets? His strengths include sales, marketing, operations and revenue optimization. The post How Will Hybrid Meetings Hit 2021 Budgets? Who could have predicted a year ago that Zoom would be a major disruptive influence in the meetings industry?

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2021 Event Email Marketing: The 5-Email Roadmap to Success

ePly

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago.

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How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

Event Marketer

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Road to Recovery: The 2021 Guide to Digital Marketing for Hotels and Venues

Skift

Skift Take: As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers.

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CES 2021: What Does It Mean For The Events Industry?

Endless Events

They have covered the CES 2019 in the past, and it’s high time they go over the CES 2021. Because of the unprecedented state the events industry finds itself in, the CES 2021 moved from Las Vegas into the virtual space. CES 2021: The Pros And Cons Of Going Virtual.

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Meet This Year’s Participants: Women in Events 2021

Event Marketer

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. The post Meet This Year’s Participants: Women in Events 2021 appeared first on Event Marketer.

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Spotlight: Caitlin O’Malley shares how PCMA is managing Virtual & Hybrid Events in 2021

Attendease

Through this interview, you will learn from Caitlin about the success with Convening Leaders, which went hybrid in January 2021, and their plans for Educon, which will go hybrid in July. This is something that we are continuing on for this event for Educon in 2021.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Finalists Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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50 Awesome Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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Our most popular articles of 2021: Expo fan favs!

Expo Pass

That does sound like 2021 in a nutshell, doesn’t it? Keep reading for our most popular articles of 2021. Our top article in 2021 was a brief rundown of our event: How to Hybrid: The Mysteries Unraveled. Ireland did this for their virtual 2021 St.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […]. Event MarketingSave time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager.

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Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

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SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

Event Marketer

As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It

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EMS 2021: Get a Sneak Preview of Cisco’s Keynote

Event Marketer

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Event Marketer: What are your thoughts on the current state of the event marketing industry?

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast

Event Marketer

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. Page, TBS | TNT | truTV brand marketing.

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50 Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

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The Best Way To Sell Tickets Online In 2021

Python Events

Let’s get straight to the point – what is the best way to sell tickets online in 2021? That’s why we’ve written this blog, to run through a few things to think about when selling tickets online in 2021 and also why we genuinely believe we have the best platform to do so!

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Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Ready to flex those post-pandemic marketing chops? More Career Inspiration: Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events.

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Events Powered by Glisser - 2021

Glisser

Event Planning Featured Event Marketing Thought Leadership

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Mobile Marketing Campaigns: Reclaiming Experiential Marketing

Tigris Events

[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

Destinations International Announces 2021 Inductees

Smart Meetings

Destinations International (DI) unveiled its 2021 Hall of Fame inductees and Destination Organization Leadership Award recipient. The post Destinations International Announces 2021 Inductees appeared first on Smart Meetings.

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