Why Building an Event Community is a Hot Trend for 2021

Eventmobi

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over.

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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. The post Introducing the 2021 Event Planning Playbook appeared first on Event Farm.

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

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10 Books Every Event Planner Should Be Reading in 2021

Event Certificate

The post 10 Books Every Event Planner Should Be Reading in 2021 appeared first on EVENT PLANNING CERTIFICATE. We have rounded up a list of 10 favorite event planning books from some of the best authors in the industry.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Head of Product Growth at Reputation, & Lindsay Harrison, Marketing Coordinator, Grand Pacific Resorts

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

State of the Event Industry Report: Q1 2021

EventMB

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing.

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The Best Free Ways to Market Your Event

Picatic by Eventbrite

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

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Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite BoostReach more people, sell more tickets, build your brand.

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How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

Event Marketer

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer.

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Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

Spotlight: Caitlin O’Malley shares how PCMA is managing Virtual & Hybrid Events in 2021

Attendease

Through this interview, you will learn from Caitlin about the success with Convening Leaders, which went hybrid in January 2021, and their plans for Educon, which will go hybrid in July. This is something that we are continuing on for this event for Educon in 2021.

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2021 Event Email Marketing: The 5-Email Roadmap to Success

ePly

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.

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How Will Hybrid Meetings Hit 2021 Budgets?

SmartMeetings

But how will it affect 2021 budgets? His strengths include sales, marketing, operations and revenue optimization. The post How Will Hybrid Meetings Hit 2021 Budgets? Who could have predicted a year ago that Zoom would be a major disruptive influence in the meetings industry?

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

CES 2021: What Does It Mean For The Events Industry?

Endless Events

They have covered the CES 2019 in the past, and it’s high time they go over the CES 2021. Because of the unprecedented state the events industry finds itself in, the CES 2021 moved from Las Vegas into the virtual space. CES 2021: The Pros And Cons Of Going Virtual.

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Your Ultimate Guide to Tech Events in 2021

SpotMe Blog

Tech Events in 2021. The Best Technology Events and Conferences to Attend in 2021. Here are the notable mentions for industries in technology, marketing, and beyond. . January 2021 Events. CES 2021. January 11th-14th, 2021. IMPACT 2021. BettFest 2021.

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Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

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The 2021 It List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual guide to the top 100 agencies serving the event marketing industry. Our selection process for the 2021 It List zeroed in on differentiated offerings, future plans, creative work and, most importantly, results. Meet the Top 100 Event Agencies of 2021.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […]. Event MarketingSave time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager.

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Post-event marketing explained.

Expo Pass

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends).

50 Awesome Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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Event Marketing Strategies That Cut Back on No-Shows

Picatic by Eventbrite

Event Marketing June Event Promotion Ticket SalesFor event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

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Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events.

Video: The 2021 Ex Awards and EDTAs

Event Marketer

In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards.

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12+ Best Markets in Tampa Bay: Farmer’s Markets, Maker Markets & More

UNATION

From fresh produce to local art to homemade treats, there is no shortage of markets in Tampa Bay ! Most weekends, and some weekdays, you can find an awesome market to check out and shop local. Keep reading to experience the best markets in Tampa Bay! Market Marie. Market.

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Event Marketing Strategies and Ideas: The 2021 Guide

Eventtia

Event MarketingNo matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event.

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50 Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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Events Powered by Glisser - 2021

Glisser

Event Planning Featured Event Marketing Thought Leadership

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Your 2021 Virtual Event Budget Checklist!

Endless Events

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. So don’t waste another minute and get a head start on your 2021 virtual event budget by downloading a free copy today!

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The Best Way To Sell Tickets Online In 2021

Python Events

Let’s get straight to the point – what is the best way to sell tickets online in 2021? That’s why we’ve written this blog, to run through a few things to think about when selling tickets online in 2021 and also why we genuinely believe we have the best platform to do so!

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Hopin Makes 5th Acquisition of Past Year, Buying Events Marketing Platform Attendify

EventMB

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].

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4 Marketing Strategies that Spotlight Sponsorships

Picatic by Eventbrite

With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss. Event Marketing Event Promotion Event Sponsors Event Sponsorships

Is The Term "Hybrid" Simply Marketing Fluff?

Event Age by Swapcard

That’s where Swapcard’s VP of marketing, Daniel Glickman, comes in. Having worked his way up from within the marketing and technology realm before finding his way to Swapcard, Daniel was happy to sit down and share his opinions on event tech and what he thinks the future holds.

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The Conference Buyer’s Guide 2021

Event Industry News

With input from some of the best in the business, this edition of the Conference Buyer’s Guide highlights trends and evolution in the market, solutions for different event sizes, fostering interactivity across the dimensions for remote attendees and much more besides. .

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