Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. The post Introducing the 2021 Event Planning Playbook appeared first on Event Farm.

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing?

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State of the Event Industry Report: Q1 2021

EventMB

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing.

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Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. So the big question to ponder for 2021 and beyond is: Will those — especially global and non-members — who’ve attended virtual events this year return?

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Introducing Eventbrite Boost, Your Event Marketing Superpower

Picatic by Eventbrite

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Event Marketing Eventbrite BoostReach more people, sell more tickets, build your brand.

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How Will Hybrid Meetings Hit 2021 Budgets?

SmartMeetings

But how will it affect 2021 budgets? His strengths include sales, marketing, operations and revenue optimization. The post How Will Hybrid Meetings Hit 2021 Budgets? Who could have predicted a year ago that Zoom would be a major disruptive influence in the meetings industry?

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How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […]. Event MarketingSave time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager.

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Here’s how to market your in-person or hybrid event in 2021.

Expo Pass

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Big events should start marketing today.

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Your Event Marketing Secret Weapon: The Sales Curve

Picatic by Eventbrite

What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity.

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50 Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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50 Awesome Virtual Event Ideas for 2021

Event Age by Swapcard

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Social media marketing is key in fostering community.

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4 Marketing Strategies that Spotlight Sponsorships

Picatic by Eventbrite

With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss. Event Marketing Event Promotion Event Sponsors Event Sponsorships

The Future of Event Marketing: How Format Will Influence Function

EventMB

How will these different formats affect an event’s position within a marketing funnel? The post The Future of Event Marketing: How Format Will Influence Function by The Future of Event Marketing: How Format Will Influence Function appeared first on [link].

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2021 Event Email Marketing: The 5-Email Roadmap to Success

ePly

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.

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Diversity In Events 2021 With William S. Matthews

Endless Events

Today, it’s time for something different, but just as relevant: we will talk about diversity in events as of 2021. Diversity In Events 2021: More Than Just A Trend. Next up, it’s time to talk about the topic at hand: diversity in events in 2021.

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Your 2021 Virtual Event Budget Checklist!

Endless Events

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. So don’t waste another minute and get a head start on your 2021 virtual event budget by downloading a free copy today!

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7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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CES 2021: What Does It Mean For The Events Industry?

Endless Events

They have covered the CES 2019 in the past, and it’s high time they go over the CES 2021. Because of the unprecedented state the events industry finds itself in, the CES 2021 moved from Las Vegas into the virtual space. CES 2021: The Pros And Cons Of Going Virtual.

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Road to Recovery: The 2021 Guide to Digital Marketing for Hotels and Venues

Skift

Skift Take: As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers.

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5 Event Planner Marketing Strategies Used by Top Professionals

Social Tables

the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. Event planner marketing made simple.

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The Marketing Step That You’re Missing: The Importance of Branding

Picatic by Eventbrite

When it comes to attracting your desired attendees, event marketing and branding go hand in hand. You might be using a mix of marketing methods, but if […]. Event Marketing March Branding Event Branding Marketing Sponsorship

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The Essential Virtual Event RFP Guide: 2021 edition

SpotMe Blog

Compare the best virtual event platforms on the market. The post The Essential Virtual Event RFP Guide: 2021 edition appeared first on SpotMe. In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now.

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SUMMER OF PLAY 2021

Prestige Events Magazine

Wembley Park , London’s world-famous entertainment district, is proud to announce the return of its unique 13-week sporting and culture themed summer programme called Summer of Play, launching on the 4 th June, 2021. SUMMER OF PLAY 2021: WHAT’S ON.

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Networking in-person in 2021 made easy (and fun)!

Expo Pass

To help you make real connections meeting in-person, these are our top networking trends and predictions for 2021. Instead, if you’re in the market for a new job, the Journal recommends simply picking up the phone and making some calls. Which makes 2021 sound better already.

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16 Event Email Templates to Drive Attendance & Increase Engagement in 2021

SpotMe Blog

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. Even though email has been used in event marketing for over 40 years , it’s still quite a force.

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Events Powered by Glisser - 2021

Glisser

Event Planning Featured Event Marketing Thought Leadership

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. The Best Virtual Conferences and Events of 2021. CES 2021. Marketing.

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2021 Summer Event Trends

All Seated

For 2021, we have the unique addition of Brood X cicadas to think about on top of potential weather issues. Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. The post 2021 Summer Event Trends appeared first on AllSeated.

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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. For expo deposits paid in 2019 for 2020 events, it remains to be seen if those funds will return to budgets for 2021.

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Audience Engagement: The 2021 Guide

Bizzabo

Read on to learn the ins and outs of audience engagement in 2021 and beyond. While 82% of B2B marketers believe that attendee engagement is an important KPI for event success, more than half (67.7%) find it more difficult to keep engagement strong during sessions at virtual events.

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Event Production for Hybrid Events: Why It Matters and How to Turn Up the Heat in 2021

SpotMe Blog

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events. Check out the Top 10 Hybrid Event Production Companies of 2021.

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What’s Trending: TikTok for Business Marketing Events

Picatic by Eventbrite

The short video based social media phenomenon, TikTok, has grown exponentially over the last year. It boasts 100 million active users in the U.S. and hundreds of millions more across the globe, and businesses are waking up to its potential.

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How to Find Event Sponsors: Bizzabo's 9 Step Guide [2021 Update]

Bizzabo

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship.

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A Top-Notch Guide on Promoting Virtual Conferences in 2021: 15 Marketing Strategies to Apply

Hubilo Blog

In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. This audience reflects a buyer persona portrait that includes the core marketing components of your ideal customer.

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How to Set Up Eventbrite’s Mailchimp Integration in 8 Simple Steps

Picatic by Eventbrite

April Event Marketing Email Marketing Eventbrite integration MailchimpCreating meaningful relationships with your community can help to boost attendance for your event and improve the overall experience for your guests.

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Your 2021 Guide to Successful Event Promotion

Python Events

2021 is here. It’s a fantastic form of word-of mouth marketing, essentially giving people an advert of your brand to walk around in. It’s rare to see a physical billboard or poster out and about in 2021 considering most events are streamed online. Email marketing.

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Hybrid Events Expected to Double in 2021

PCMA Convene

Three out of five respondents said that they expect to hold at least one hybrid meeting in 2021, and 65 percent said that they are interested in holding more hybrid meetings as a result of the pandemic. The study, completed in February 2021, is based on responses from 106 U.S.-

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The Complete Step-by-Step Festival Planning Guide for 2021

InitLive

Step 5) Build out your marketing plan for your festival. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience.

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