Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

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Eventtia

SEPTEMBER 22, 2021

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event.

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Endless Events

DECEMBER 2, 2021

This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. IMEX America 2021 & COVID Compliance. What about a lowlight?

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Expo Pass

MAY 27, 2021

To help you make real connections meeting in-person, these are our top networking trends and predictions for 2021. Social media may not be all it’s cracked up to be for making real connections, but it’s still important to have a presence. Which makes 2021 sound better already. Who can blame them?)

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SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. 5) Social Media Marketing World.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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InitLive

NOVEMBER 11, 2021

One of the most important aspects of your festival planning process is creating your marketing approach. Without a strong marketing plan , you may not be able to get enough people to attend your festival. In this guide, we’ll review top strategies for creating an effective festival marketing strategy.

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Python Events

FEBRUARY 18, 2021

2021 is here. It’s a fantastic form of word-of mouth marketing, essentially giving people an advert of your brand to walk around in. Social media. It’s rare to see a physical billboard or poster out and about in 2021 considering most events are streamed online. Learning how to run an event? Forget 2020.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. Start with “Why?”.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Want more ideas?

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PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. However, there is a better way to plan for 2021 than to just try to blend in-person and virtual.

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Hubilo Blog

APRIL 20, 2021

In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. This audience reflects a buyer persona portrait that includes the core marketing components of your ideal customer. How can this be done correctly? Let’s begin!

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Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Did you know that the 2021 Association Trends Study shows that 9% of members studied lapsed because they simply forgot to renew? The solution? Foster a sense of community. Year round.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Want more ideas?

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Event Ideas 2021 Social Media Speakers 148

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. Momentum is everything!

Social Media 195

Social Media Retail Automotive 2021 195

InGo

JUNE 24, 2021

Marketing is a vast space with different branches, but while there’s a wealth of options that can help position your business better, one thing is for sure: nothing beats the word of existing customers. What Is Advocacy Marketing? Do You Need to Improve Your Advocacy Marketing Strategy to Boost Engagement for Your Events?

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PCMA Convene

JANUARY 27, 2021

based market research firm, has just published its Top 10 Global Consumer Trends for 2021 , which provides insights for the business events industry. Resilience and adaptability are the driving forces behind these top global and consumer trends in 2021. Euromonitor International, a London, U.K.–based

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PCMA Convene

FEBRUARY 17, 2021

Key to designing a completely new digital event, which featured more than 200 on-demand sessions that are available to registrants through April 30 , was taking a fully digital approach to marketing, Glowski said. Our marketing doesn’t stop just because the live event is over.”. through the registration cycle.

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Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 142

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

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Food and Beverage Hospitality Hotels Social Media 98

Unique Venues

JANUARY 15, 2021

5 Ways to Market Trust for Safe Events in 2021. Ready for in-person meetings and events to come back in 2021? While hybrid meetings are here to stay, Unique Venues knows that marketing trust to attendees at in-person gatherings provides more opportunities to rebuild the hospitality industry. Social Media.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 What’s looming on the horizon—and which seems to be the current buzzword—is artificial intelligence.

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Skiddle

DECEMBER 7, 2023

But how is our marketing department helping to put events like yours at the forefront of people’s minds? Our Senior Marketing Manager, Lisa, kindly spent some time diving into what the team will be up to over the festive period. Social Media – talking to our customers!

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Skiddle

DECEMBER 7, 2023

But how is our marketing department helping to put events like yours at the forefront of people’s minds? Our Senior Marketing Manager, Lisa, kindly spent some time diving into what the team will be up to over the festive period. Social Media – talking to our customers!

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Marketing Management Advertising Social Media 52

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

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Event Marketing Marketing Trade Shows Social Media 98

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. How do you find sponsors for an event? Consider the banana. It’s a subtle yet significant difference.

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Eventmobi

MAY 27, 2022

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Download The EventMobi Sponsorship Strategy Guide to get started!

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Bizzabo

FEBRUARY 1, 2021

Read on to learn the ins and outs of audience engagement in 2021 and beyond. While 82% of B2B marketers believe that attendee engagement is an important KPI for event success, more than half (67.7%) find it more difficult to keep engagement strong during sessions at virtual events. How do you measure such an initiative?

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Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.

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Socio Events

JUNE 22, 2021

For the AdWorld 2021 virtual conference, the organization sent personalized graphics to all attendees and encouraged them to share on social media and use the hashtag #AdWorld2021. Participants were featured as the “Attendee of the Day” on AdWorlds’ social profiles. Minutes watched – Attendee duration for sessions.

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Event Birdie

JANUARY 26, 2021

Even with the possibility of a vaccine in the coming months, predicting how the events industry will forge forward in 2021 is a tricky task. Despite that uncertainty I still hold a lot of hope and optimism for the events market in 2021. Did you hear there’s an abundance of lobster on the market? 1/ Local + Hybrid.

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InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Increase social media engagement and media coverage. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience.

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SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events. Check out the Top 10 Hybrid Event Production Companies of 2021. Curious about which production companies out there excel at hybrid events?

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Showclix

FEBRUARY 11, 2021

While it’s most popular among teenagers and young adults, the flourishing social media platform continues to gain users from all demographics. TikTok is projected to grow even further throughout 2021, possibly surpassing a billion active users before year’s end. That said, it’s 2021, and influencers definitely know their worth!

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Unique Venues

MARCH 19, 2021

Event Planners: Plan for Events to Rev Back Up in 2021 by Updating Your Resume. With vaccine distribution, the industry hopes that in-person events will rev back up sometime in 2021. Nonetheless, if event planners are hoping to get rehired or perhaps make a job change in 2021, they need to be ready amidst the tough competition.

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Unique Venues

AUGUST 26, 2020

Never Stop Marketing. By: Brian Finn | Marketing Advisor, Unique Venues. ” During our last blog , we made the case for the importance of maintaining your marketing presence during these turbulent times. The easiest thing to do would be to shrink and lean back on the marketing and messaging you were doing pre-pandemic.

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