Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Big events should start marketing today. Think local. Which should be a lot!

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Event Marketer

APRIL 10, 2023

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. million active “picklers” in the U.S.,

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 81

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. How smart marketing increased registration dramatically within the last two weeks of the event.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. . Flipping the coin, do attendees see the value of paying for an online event?

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. Featured photo credit: Bacardi.

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Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. If 2020 was a black diamond, 2021 is a double black diamond,” said Nico van Praag, senior vice president at Freeman Company. Stop competing against your physical event, said Kathryn Frankson, director of marketing at Informa.

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ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Association Event Trends for 2021. Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify, shared how to?build experience in this webinar.

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Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

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Socio Events

JUNE 22, 2021

Taking your event to the virtual space can also be valuable if you want to conserve funds, open up more digital sponsorship opportunities, and cast a wider net to reach more attendees with your content. If attendees are still concerned about gathering in person, virtual events may be necessary. How to Plan a Virtual Event.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

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Event Ideas 2021 Social Media Speakers 148

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

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Event Ideas 2021 Social Media Speakers 148

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

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Socio Events

JUNE 7, 2021

Read on to learn what you need to know about hybrid event success by looking at five successful hybrid events in 2021. Here are some of our favorite hybrid events from 2021! Winter Workshop 2021. If you’re looking for a one stop solution for your in-person, virtual, and hybrid events in 2021 and beyond, Socio has you covered.

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Hubilo Blog

APRIL 20, 2021

In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. This audience reflects a buyer persona portrait that includes the core marketing components of your ideal customer. How can this be done correctly? Let’s begin!

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InGo

JANUARY 4, 2021

For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. The sudden explosion of virtual events has also increased competition for your audience and there is a real risk of losing them – and your market share. Here are a few examples: ?

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SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. 5) Social Media Marketing World.

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Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

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SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events. Check out the Top 10 Hybrid Event Production Companies of 2021. Curious about which production companies out there excel at hybrid events?

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

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InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience. Email marketing - It might be old fashioned, but it works.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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Nunify

APRIL 14, 2021

Your marketing teams love virtual events because they can reach audiences they never imagined. More Event Sponsorship, More $$$. More the registrations, more the leads, more the time, more the opportunity, and more the space, more the sponsorship. Can you give me a letter for my visa ?

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

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Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. Find out how Tag Digital generated +30,000 visitor registrations for GITEX GLOB AL 2021.

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Advertising Sponsorships 2022 2021 105

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. It’s no secret that the event industry has been heavily affected by the global COVID-19 pandemic in 2020 and 2021, causing many live events to be cancelled or postponed.

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Canadian Special Events

JUNE 3, 2022

Centennial College, Toronto, ON, for the 2021 Centennial College Golf Tournament. Best Experiential Marketing Event. Brandlive, Vancouver, BC, for Beedie Rock ‘N The Park 2021. Delta, BC, for Surrey Tree Lighting Festival 2021. Vaughan, ON, for 2021 TTi Sales Conference -DARE TO BE GREAT. MRG Events Ltd.,

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. But the 2022 matchup on Dec. USAA brought that back for them.

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Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. With us, you get everything you could possibly want from a live event: pre-event marketing, bespoke 3D venue designs, live streaming, data tracking, sponsorship, and more. Engagement is at the heart of every vFairs event.

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